【阅读理解Theproducersofinstantcoffeefoundtheirproductstronglyresistedinthemarketplacesdespitetheirproduct’sobviousadvantages．Furthermore，theadvertisingexpenseforinstantcoffee】

　　阅读理解

　　Theproducersofinstantcoffeefoundtheirproductstronglyresistedinthemarketplacesdespitetheirproduct’sobviousadvantages．Furthermore，theadvertisingexpenseforinstantcoffeewasfargreaterthanthatforregularcoffee．Effortsweremadetofindthecauseoftheusers’seeminglyunreasonableresistancetotheproduct．Thereasongivenbymostpeoplewasdislikeforthetaste．Theproducersdoubtthattheremightbedeeperreasons，however．Thiswassupportedbyoneofmotivationresearch’sclassicstudies，oneoftencitedinthetrade．MasonHaireoftheUniversityofCaliforniaconstructedtwoshoppingliststhatwerethesameexceptforoneitem．Thereweresixitemscommontobothlists：hamburger，carrots，bread，bakingpowder，cannedpeaches，andpotatoes，withthebrandsoramountsspecified．Theseventhitem，infifthplaceonbothlists，read“lib．MaxwellHousecoffee”ononelistand“Nescafeinstantcoffee”ontheother．Onelistwasgiventoeachoneinagroupoffiftywomen，andtheotherlisttothoseinanothergroupofthesamesize．Thewomenwereaskedtostudytheirlistsandthentodescribe，asfarastheycould，thekindofwoman(personalityandcharacter)whowoulddrawupthatshoppinglist．Nearlyhalfofthosewhohadreceivedthelistincludinginstantcoffeedescribedahousewifewhowaslazyandapoorplanner．Ontheotherhand，onlyonewomanintheothergroupdescribedthehousewife，whohadincludedregularcoffeeon，herlistwaslazy;onlysixofthatgroupsuggestedthatshewasapoorplanner．Eightwomenfeltthattheinstant-coffeeuserwasprobablynotagoodwife！Nooneintheothergroupdrewsuchaconclusionaboutthehousewifewhointendedtobuyregularcoffee．

　　(1)

　　Theresultoftheinvestigationshowedthat________．

　　[]A．

　　womenwhousedregularcoffeeweregoodplanners

　　B．

　　mostofthewomeninvestigatedweregoodatreasons