论“大学生五种高消费习惯”,你如果觉得多,自己再改改或删点.

　　FiveConsumptionHabitsofCollegeStudents

　　Accordingtoanauthoritativeresearchreport,Chinesecollegestudentsexhibitfiveconsumptionhabitsnowadays.

　　Thetidephenomenonisoftenobservedintheconsumptionbehaviorofcollegestudents.Inotherwords,anovelthingoranewbrandcaneasilycreateawaveofpopularityoncampus.Forexample,intermsofeducationandtraining,therewastheMBAcraze,theTOEFLcrazeandthecertificationcraze;intermsofconsumption,therewerefadsonautomatictaperecorders,mobilephonesandgames.

　　Certainproductsthatbecomepopularduetotheiruniquenesseventuallybecomecommonlyavailable.Collegestudentsareusuallyfondofdistinctive,novelandfashionableproducts.However,asaproduct’spopularityrises,itbecomescommonplace.57.7%ofcollegestudentssaythatthey“prefertobuyuniquegoods,”whileonly22.9%say“Myclothesaremoststylish.”

　　Pricestillcomesforemostforcollegeconsumers.Betweenfashionandeconomy,mostcollegestudentsstilloptforthelatter.Whentheyarechoosingfromvariousproducts,moderatepricingiskey.Thischaracteristiccanalsobeobservedinsalespromotion,withdiscount,freedeliveryandfreegiftwithpurchasebeingthemosteffectivepromotionalmethods.

　　Emotionalconsumptionisalsoanessentialelement.Mostcollegestudentsconsidereconomicsupportindispensableinmaintaininggoodrelationswithfriendsandwiththeirdates.Atpresent,acollegestudent’sexpenseonentertainment,socialactivitiesandmoviesaverages144yuanpersemester,whereasgiftscost98yuan.Thereportalsoshowsthatevenwhenitishardtomakeendsmeet,theyoftenchoosetoborrowmoneyfromothersratherthanforgotheneededemotionalconsumption.

　　Whilecollegeconsumerstendtobemorerationalonthechoiceofbrands,thepopularity,reputationandimageoffamousinternationalbrandshaveapersuasiveimpactontheirdecisions.Foreignbrandsweighheavierthandomesticonesinmiddleandhigh-endgoods,includingmobilephonesanddigitalproducts.However,domesticbrandsaregainingpopularityincertainfieldssuchaspersonalcomputers.Intermsofinstantconsumergoods,domesticandforeignbrandsseemtobeatpar.