英语翻译SWOT分析法（也称TOWS分析法）即态势分析法.包括4个方面：企业优势（strength）、劣势（weakness）、机会（opportunity）和威胁（threats）.谁能帮我将这四个方面用英语解释一下.如果能加
英语翻译
SWOT分析法（也称TOWS分析法）即态势分析法.包括4个方面：企业优势（strength）、劣势（weakness）、机会（opportunity）和威胁（threats）.
谁能帮我将这四个方面用英语解释一下.
如果能加上案例就更好了!
Strengthandweaknessanalysisisaninternalcompanyexercisetogaugeyourabilitytocompeteeffectively.Opportunityandthreatanalysisisanexternalexercisecenteredoncompetitorsandtheexternalenvironmentthataffectacompany'sabilitytocompeteeffectively.Takentogether,theyarereferredtoasSWOTanalysis.
Eachdistributionchannelalternativeandsalesforceoptioncarriesspecificcoststhatcanbeestimatedinmostindustriesandcategories.
Smallbusinessesneedtonetworkwithpotentialorcurrentcustomers,industryassociations,tradesuppliers,andcompetitorstohelpanswerthesequestions.Keyquestionsare:
Whatarethebarriers(difficulties)toenteringthisproductcategoryviaeachdistributionchannel?
Howmuchdovariousdistributionchannelscosttosuccessfullyenter?Overwhatperiodoftimeisthismoneybeingspent?
Shouldwedistributeourbusinessproductslocally,regionally,nationally?Andinwhatorder,orthroughallchannelsatthesametime?
Aresomeoralloftheitemswesellsubjecttovaryingproductlifecycles?Howdoourproductscomparetocompetitorproductlifecyclesbychannel?
Whattypesofcompetitivespending,promotions,advertising,andfieldsalesresponsewillourbusinessentryencounterbytypeofdistributionchannel?
Otherconsiderations.Insomecategoriesofsmallbusiness,otherfactorsshouldbeconsidered,suchas:
easeandaffordabilityofenteringtheproductcategory
geographiclocationsofcustomers
existingcompetitors'marketshares
productlifecyclebychannel(e.g.,vendingproductsmayreachsaturationinafewmonths,orhaveonlyseasonaldistribution)
absolutesizeofcompetitorsandtheirfinancialresources
ForanexampleofhowSWOTanalysismightbeconductedforasmallservicecompany,seeourcasestudy.
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CaseStudy:LifeDesignsArchitecture
Ourindependentarchitectwhospecializesindesigningresidentialhomes,LifeDesigns,hasastrengths,weaknesses,opportunities,andthreats(SWOT)listthatincludes:
Strengths:
abilitytorespondquicklytocustomerdemandsandchanges
abilitytomakeacceptablemarginsonsmalljobs,withlowoverhead
high-qualityofworkandexperience
reputationforbeingaffable,honest,andeasytoworkwith
reputationforgoodvalueofservicesandprices
appealtocustomersofworkingdirectlywiththearchitect/principal
Weaknesses
verylimitedfinancial,personnel,andtimeresources
alimitofthreetofourprojectsatanygiventime
inabilitytosellandworkonaprojectatthesametime
nothavingapersonalrelationshipwithinfluentiallocalbusinessleaders
beingknownforalimitednumberofarchitecturaldesign"styles"
Opportunities
agrowingmarketfornewhomesandmoreupscalehomeownersmovingtothearea,fosteredbyagrowinglocaleconomy
achancetocontractwithalocaldeveloperforanexclusiveagreement
achancetoworkwiththeuniversityarchitecturaldesigndepartmentasavisitinglecturer
achancetorelocatehisofficefromhishometoaco-opbusines