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  Makinganapologyisnotthesameasmakingamends.Sometimesweapologizejustbecauseit’stheeasiestthingtodo.What’sactuallyimportantistoidentifywherewegowrongtakefullresponsibilityforourmistakesandifpossible

  Makinganapologyisnotthesameasmakingamends.Sometimesweapologizejustbecauseit’stheeasiestthingtodo.What’sactuallyimportantistoidentifywherewegowrongtakefullresponsibilityforourmistakesandifpossibletrytomakeupforthem.

  ArecentcaseinvolvingHewlett-PackedtheUScomputergiantshowstheimportanceofpresentingasincereapology.TheChineseconsumerswhohadboughtnotebookcomputersofcertainmodelswhichhavebeenputonChinesemarketsince2007sufferedamassiveflashscreenfailuresandoverheatingproblems.ThroughinvestigationChineseAQSIQ(国家质检总局)identifiedtheseHPcomputershadqualityproblemsandHPadmittedthis.HPmadeaproposalthattheywouldextendthewarrantyperiodofsuchcomputersbutthiscouldnotsatisfiedtheconsumers.Whattheyneededwasathoroughdescriptionofthetruth.HPhas“sincerely”apologized.Buttheconsumersremainangryandsaythatonlyaproductrecall—asHPhasdoneinthepast—willprovethattheapologyissincere.

  AnotherapologythatfellflatonitsfacewasthatofThierryHenrythefamousFrenchfootballer.HisdeliberatehandballinNovember2009createdthegoalwhichknockedIrelandoutofthe2010WorldCup.TheincidentcausedgreatangerinthefootballworldandeventuallyHenryissuedandapology.Twodayslaterhewrote“I’mnotthereferee…butifIhurtsomeoneI’msorry.”Betterlatethanneverperhapsbuteventhenhepassedtheblameontothereferee!

  Suchhigh-profilecaseswhichattractalotofpublicityoftenunderthespotlightbutsimilarincidentsoccurinoureverydaylives.Stresscausedbyschoolworkandtirednesscansometimesresultinoutburstsofangeragainstfriendsandfamily.Haveyoueverlostyourtemperforminorreasons?Aftercalmingdownmostpeoplearequicktorealizetheirmistakeandapologize.Butit’sjustasimportanttoidentifywhatcausedtheerrorinthefirstplaceandtakeactiontoensureitdoesn’thappenagain.

  Nooneshouldholdanegativeattitudetomakingasincereapology.Emptywordsareeasytosaybuttheyareasuselessastheysound.Arealshowofremorsedemandshardworkandcommitmenttoputerrorright.

  46.WhatdoestheauthorintendtotellusinthecaseofHP?

  A.Atrueapologyneedssincereactions.

  B.

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2020-08-06 17:16
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