ThecommercialEnglishcorrespondencewritingprinciple
writingcommercecorrespondencecertainlydoesnotrequestyoutousethe.magnificentexquisitewordsandphrases.Youneedtodoare,withthe
simplesimplelanguage,accurateexpressesownmeaning,enablesoppositepartytobeallowedextremelycleartounderstandyouwanttosayany.Generally,thecommercialcorrespondencehasfollowingseveralaspectsthewritingprinciple:1st,politenessprinciple(courtesy)
politenessnotmerelyisreferscourteous,certainlyisnot
simplyusessomepoliteexpressionforinstanceyourkindinquiry,
youresteemedorderandsoontobeallowed,itisfrom"youforare
heavy"(You-attitude)theangleconsiderationquestion.Inorderto
causethecommercialEnglishcopyclerktohavethecourtesy,
composingalsoshouldextremelyavoid,affrontingwiththecontempt
usestheword.2nd,thepardonprinciple(consideration)forgivesthe
principletoemphasizeoppositepartysituationbutmustour
situation,mustmanifestonekindfortheotherpeopletoconsider,to
forgiveoppositepartymoodandthesituationmanner.Whencomposes
thecommercialEnglishcopyclerk,mustoppositepartyrequest,the
need,thehopeandthesentimentrecordsintheheart,seeksthebest
waytheinformationtransmissionforoppositeparty.3rd,thecomplete
principle(completeness)incorrespondencewriting,theinformation
integrityisveryessential,thereforeinthecommercial
correspondenceshouldincludeallessentialinformation.4th,the
clearprinciple(clarity)isclearisthecommercialEnglish
correspondencewritesthemostimportantprincipleUnclear,thewords
failtoconveytheideacorrespondencecancausethemisunderstanding
andthedifferentmeanings,evencancausethetradelosses.Theclear
expressionshouldpayattentiontothechoicecorrect,thesuccinct
wordaswellasthecorrectsentencestructure.Generally,commercial
copyclerk'scomposingmustclearlyexpressownmeaning,inorderto
oppositepartyaccurateunderstanding.5th,thesuccinctprinciple
(conciseness)requestsustousetheleastlanguagestoexpressthe
richestcontent.Inwriting,wemustbrieflyuse,easytounderstand,
direct,thesimpleEnglish,mustavoidduplicating,Luo嗦,the
contentwhichreader'stimewasteinyourthatdonothavetobe
difficultinphrasewhichunderstands[1](P1)6,concreteprinciple
(concreteness)causestoexpressaccurateandalsoisvivid.When
involvestothedataortheconcreteinformation,forinstancetime,
place,price,goodsnumberandsoon,achievesasfaraspossible
concretely.Thiscancausetheexchangethecontenttobeclearer,is
helpfultospeedsupbusinesstheadvancement.7th,thecorrect
principle(correctness)thecorrectprincipleisrefersnotonlyis
thegrammar,thestopandthespellingcorrect,alsoreferstothe
languagestandard,thenarrationappropriate,thenumeralisprecise,
aswellastothecommercialphrasecorrectunderstanding