1,totheendoflastyear,thetotalnumberofInternetusersinChinawillreachasmanyas90millionpeople.InternetusersfromthefieldofIT-relatedprofessionals,enthusiastsextendtoallwalksoflifeacrossallstrata,ofallages.Inotherwords,thenetworkadsShouzhongMianincreasinglywide,widevarietyofInternetusersisalsoneededinformation,whichforavarietyofcontentthroughtheInternetadvertisinghaslaidamassbase.

　　AndtheInternettechnologyisevolving,inthepastitwasfeltthatduetolimitedbandwidthinthenetworkdifficulttopublishlively,vividaudio-visualadvertising,andasthebandwidthexpansionandthedevelopmentoftechnologiessuchasstreamingmedia,multimediaandeventhree-dimensionalanimatedformsofadvertisingcanbeavailableonline.Therefore,thedevelopmentprospectsofonlineadvertisingisinfinite,theconceptofadvertisingonthenetworktobeconstantlyupdated.Networkhasmorethanoneinfinitevastinformationcarriers,formanypeople(andthisgroupofpeopleintherapidexpansion)isconcerned,itevenhasbecomeawayoflife,areal-worldco-existwiththe"virtualworld."Networkhasbecomethebasisfortomorrow'sbusinessactivities.

　　Accordingtoprofessionalresearchcompanydatashowthatonlineadvertisingin2005,themainnumberof3418comparedwith2004,3205toincrease213,anincreaseof6.6%.ThenumberofChineseInternetadvertisersslowdowninthegrowthwillmaintainsteadygrowth.InternetadvertisingisthemostcostlyadvertisersSamsungElectronics,spentatotalof60.35millionyuancostofonlineadvertising,followedbyChinaMobileandeBay,respectively,torunonlineadvertisingcosts41.1millionyuanand39.13millionyuan.

　　ChinaInternetadvertisersinthetop20focusonIT,networkservices,mobilecommunications,transportationandautomobileindustries.China'slargenumberoftelevisionadvertisingspendlargebudgetsforonlineadvertisingfirmsemphasisisnotenough,whileintheUnitedStates,fastmovingconsumergoodsindustryhasbecometheInternet'slargestindustryadvertisingcosts.

　　(1)theadvantagesofonlineadvertising

　　Onlineadvertisingisbetterthanprintmedia,itcanbemoredetailed,accurate,allowuserstoquicklyfindtheinformationtheyneed

　　(2)thelimitationsofonlineadvertising

　　InternetadvertisingmarketinChinastartedlate,isnotyetmature,andonlineadvertisingmarketgrowthtoalargeextentdependentonthegrowthofonlinemediaitself.

　　Second,theadvantagesofdirectmailadvertising

　　*Targeted.Directmailhelpsadvertisersdirectlywiththemostshoppingmotivationsofconsumerstocommunicate.Computermailinglisttobringpeoplebyoccupation,region,incomeorothercharacteristicstoclassify.

　　*Covertheconcentrationtoreachawiderange.Allareequippedwithmail,soadvertiserscantakeadvantageofdirectmailtoreachthe100percentofhouseholdswithinthedesignatedareas.

　　Flexible.Directmailadvertisingcreativespaceforunique,limitedonlybyadvertisersinordertobudgetandpostalregulations.Directmailadvertisingproductionanddistributionareallveryfast.

　　*Easytocontrol.Pre-printeddirectmaile-mailtoenableadvertiserstocontrolthecirculationandreproductionquality.

　　*Humanimpact.Advertisersmaybebasedonspeci