【英语翻译Aconsumerwalksintoastore.Hestandsinfrontofhundredsofboxesoflaundrydetergent.Hechoosesonebrand,paysforit,andleaves.Whydoeshepickthatspecifickindofsoap?Isittrulybetterthantheothers?Probablynot.Thesedays,】

　　英语翻译

　　Aconsumerwalksintoastore.Hestandsinfrontofhundredsofboxesoflaundrydetergent.Hechoosesonebrand,paysforit,andleaves.Whydoeshepickthatspecifickindofsoap?Isittrulybetterthantheothers?Probablynot.Thesedays,manyproductsarenearlyidenticaltoeachotherinqualityandprice.Ifproductsarealmostthesame,whatmakesconsumersbuyonebrandinsteadofanother?Althoughwemightnotliketoadmitit,commercials[1]ontelevisionandadvertisementsinmagazinesprobablyinfluenceusmuchmorethanwethinktheydo.

　　Advertisinginformsconsumersaboutnewproductsavailableonthemarket.Itgivesusinformationabouteverythingfromshampoototoothpastetocomputersandcars.Butthereisoneseriousproblemwiththis.The"information"isactuallyveryoften"misinformation."Ittellsustheproducts'benefitsbuthidestheirdisadvantages.Advertisingnotonlyleadsustobuythingsthatwedon'tneedandcan'tafford,butitalsoconfusesoursenseofreality."Zoom[2]toothpastepreventscavitiesandgivesyouwhiteteeth!"theadvertisementtellsus.Butitdoesn'ttellusthecompletetruth:thatahealthydietandagoodtoothbrushwillhavethesameeffect.

　　Advertisersusemanymethodstogetustobuytheirproducts.Oneoftheirmostsuccessfulmethodsistomakeusfeeldissatisfiedwithourselvesandourimperfectlives.Advertisementsshowuswhowearenotandwhatwedonothave.Ourteetharen'twhiteenough.Ourhairisn'tshinyenough.Ourclothesaren'tcleanenough.Advertisementsmakeusafraidthatpeoplewon'tlikeusifwedon'tusetheadvertisedproducts."Whydon'tIhaveanydates?"agood-lookinggirlsadlyasksinacommercial."Here,"repliesherroommate,"tryZoomtoothpaste!"Ofcourseshetriesit,andimmediatelythewholefootballteamfallsinlovewithher."That'sastupidcommercial,"wemightsay.ButwestillbuyZoomtoothpasteoutoffearofbeingunpopularandhavingnofriends.[3]

　　Iffearisthenegativemotiveforbuyingaproduct,thenwantingagoodselfimageisthepositivereasonforchoosingit.Eachofushasamentalpictureofthekindofpersonwewouldliketobe.Forexample,amodernyoungwomanmightliketothinkthatshelookslikeabeautifulmoviestar.Amiddle-agedmanmightwanttoseehimselfasastrong,