Secondly,ourbrandisdiverse.Wehavecarbonateddrinksandherbaldrinks.Amongthem,Sprite,Xingmu,andFantajuiceaccountedfor35%marketshareoftheworld'ssoftdrink.Atthesametime,theproducts'mystique(Coca-Colahasonceopenedmostofitsrecipes,butoneofthemostcriticalpartsofaboutlessthan1%hasalwaysbeentight-lipped,sothatCoca-Cola'ssecretbecomeslegends,anditismythed,therebygreatlyincreasingthemysteryofCoca-Cola)isveryattactivetothecustomers.
Thirdly,wehavegoodmarketingstrategies,wecanalwayskeepinnovatingtomaintainourbrandimage.
Fourthly,ourbrandislocalized.Ifyoupaycloseattentiontothem,youcanfinditthatinformationaboutouradvertisingalwaysreflectthelocalculture.TakeChinaforexample,rangingfromfactory,materials,employeestoproducts,packings,marketing,about90percentoftheemployeesareChinese,whichmakeitbetterforustoservicethelocalpeople.