英语翻译ChristopherBull的文章“Strategicissuesincustomerrelationshipmanagement(CRM)implementation”的中文翻译有知道的给小弟指点个迷津把我是论文用Strategicissuesincustomerrelationshipmanagement(CRM)imp

　　英语翻译

　　ChristopherBull的文章“Strategicissuesincustomerrelationshipmanagement(CRM)implementation”的中文翻译有知道的给小弟指点个迷津把我是论文用

　　Strategicissuesincustomerrelationshipmanagement(CRM)implementation

　　ChristopherBull

　　DepartmentofBusinessInformationTechnology,

　　ManchesterMetropolitanUniversityBusinessSchool,

　　Manchester,UK

　　KeywordsCustomerrelations,Customerinformation,Integration,UnitedKingdom

　　AbstractThenumberofcustomerrelationshipmanagement(CRM)implementationshasgrown

　　dramaticallyinrecentyears.However,fewacademicstudiesoftheissuesassociatedwiththe

　　implementationoftheconceptareavailable.Thispaperoffersamodestcontributionthroughthe

　　analysisofacasestudyofaCRMimplementationataUK-basedmanufacturingcompany.The

　　casestudyillustratesthatCRMisacomplexandholisticconcept,organisedaroundbusiness

　　processesandtheintegrationofinformationtechnologies.Thestudyalsohighlightsthat

　　implementingCRMrequireseffectiveleadership,sourcing,targetingandevaluationstrategies.