1.Magazine,alsoknownastheonlinemagazine,isaemergingproductofcombinationofaudio,video,text,pictures,andanimation.Duetotheeaseofmanufacturing,sincetheemergenceofmagazines,manycelebritiesandpeasantshavejoinedthefounderoftheindustry,whicheventuallyleadtotheoverpopulationandwiderangeofincreasinghomogenization,andtheunevenqualitiesofmagazines,leavingthereaderswithdifficultieschoicesofpurchasingproducts.

　　2.Thetwenty-firstcenturyisaneraofbrandcompetition.Brandhasbecomeaculturalsymbol,asignofdifferencebetweenoneproductandanother.Whenfacinglargenumberofhomogeneousproducts,theroleinguidingofthebrandtoconsumersbecomemoreandmoreobvious.Inthiscase,increaseinvestmentinbrandbuildingandestablishingone'suniquebrandareimportantfactorsofwiningthecompetition.

　　3.Therefore,thisarticleprimarilyappliesthecasestudymethod,usingthefreeonlinemagazine"X",whichwasfoundedaboutoneandahalfyearago,asanexample;comprehensiveanalyzingtheintegrateduseofmulti-disciplineofmasscommunication,journalism,advertising,marketing,economics,andothersubjects.Fromthecontentofthemagazine,thereaderpositioning,promotionalpointofview,thebrandextensiondirection,theprocessoffullyexplore,analyze,andrestorethestaffstructureandorganizationmanagement.Extractedwithreferencetoitsbrandcreationprocess,andlearnfromtheexperience,inspiration,andfoundtheuniversallaw.