Whenyou’resurfingtheInternetonyourlaptopfromyourdormorhome,doyouknowyourpersonaldetailsarebeinggatheredsecretly?Andwouldyoubesurprisedtoknowtheinformationmaybesoldcheaplytoadvertisersandmarketers?Accordin
Whenyou’resurfingtheInternetonyourlaptopfromyourdormorhome,doyouknowyourpersonaldetailsarebeinggatheredsecretly?Andwouldyoubesurprisedtoknowtheinformationmaybesoldcheaplytoadvertisersandmarketers?
AccordingtoaninvestigationbyTheWallStreetJournal,allittakesisatinyfileinacomputer-asinglecodeconsistingofalongseriesofnumbersandletters-torecordthecomputeruser’sage,gender,location,favoritemoviesandhobbies.
ThenewspaperreportsthatLotameSolutionsInc.,aNewYorkcompany,usessophisticated(高科技)softwarecalleda"beacon"tocapturewhatpeoplearetypingonawebsite.
Lotamepackagesthatdataintoprofiles(个人资料)aboutindividuals,onlywithouttheirnames,andsellstheprofilestocompaniesseekingcustomers.Batchesofsuchdatamaybesoldforafewdollars.
TheWallStreetJournalsurveydiscoveredthatspyingonInternetusersisoneofthefastest-growingbusinessesontheWorldWideWeb.
The"cookie"-atinytextfileputonyourPCbywebsitesormarketingfirmswhichmightbeusedtorememberyourpreferencesforonesite,ortotrackyouacrossmanysitesisalreadyoldnews.Therearenewandmorecomplextoolssuchas"beacons"whichscaninrealtimewhatpeoplearedoingonawebpage.ThesebeaconsinstantlyassesstheInternetuser’slocation,income,shoppinginterestsandevenmedicalconditions.
MillionsofInternetusersaroundtheworldalsofaceunprecedented(空前的)threats.Private,sensitive,personalandbusinessinformationisbeinggatheredandsoldwithouttheirknowledge.
Companiesinsisttheinformationtheygatherisanonymousandthedataisusedharmlessly.ButthetechnologyhasgrownsopowerfulthatevensomeofthebiggestwebsitesintheUSdon’tknowthattheywereinstallingintrusivefilesonvisitors’computers.TheseincludeMSN.comandYahoo.com.
Nexttimeyouvisitawebpageandfindanadbanneradvertisingsomethingyou’vebeenplanningtobuy,don’tbeamazedthatyourcomputercanreadyourmind.
小题1:Thepurposeofthepassageisto .A.introduceatinyfileinacomputer-asinglecodeB.showhowyourindividualinformationwasletoutwhenyousur