AsChinabecomesaWTOmember,aswellasthedevelopmenttrendofeconomicglobalizationandChina'srapideconomicdevelopment,themarketincreasinglyattractivetoshow,aswellasopeninguppolicy,agrowingnumberoftransnationalretailenterprisesintheChinesemarket,setupQiangtan.Cross-borderretailbusinessshouldcontinuetoincreaseindirectinvestmentinChinaalsoacceleratedtheglobalprocurementnetworkinanextensionofChina,Chineseenterprisesbegantoattractanincreasingnumberofworldfamoustransnationalretailgroupseyes.WiththeincreasingnumberoftransnationalretailenterprisestoentertheChinesemarket,China'sretailindustryhasbeengrowingimpact.Asaresult,retailersinthestudyofcross-borderinvestmentinChina'sinvestmentenvironment,investment,aswellasthestatusquoofChina'seconomicandretailimpactonChina'sretailbusinessdevelopmentisofgreatsignificance.ThisarticlediscussestheadoptionofJapanesemultinationalretailersinChina,therapiddevelopmentofChina'sdomesticretailbusinessdevelopmentopportunitiesandchallenges.FromtheJapanesemultinationalretailersandthedynamicdevelopmentofthedirectionoftheanalysis,revealedthatJapan'sretailstrategyforaseriesofways.Finally,forourretailbusinessshouldbehowtomakeuseoftransnationalretailenterprisesinJapan'sinvestmentopportunitiesandtaketheinitiativetodealwiththechallengesandpromotethelocalretailindustryinChina.