TheBaiduStory

　　Manypeoplehaveaskedaboutthemeaningofourname."Baidu"wasinspiredbyapoemwrittenmorethan800yearsagoduringtheSongDynasty.Thepoemcomparesthesearchforaretreatingbeautyamidchaoticglamourwiththesearchforone'sdreamwhileconfrontedbylife'smanyobstacles."…hundredsandthousandsoftimes,forherIsearchedinchaos,suddenly,Iturnedbychance,towherethelightswerewaning,andthereshestood."Baidu,whoseliteralmeaningishundredsoftimes,representspersistentsearchfortheideal.

　　BaiduchoseapoeticChinesenamebecauseitwantstheworldtorememberitsheritage.AsanativespeakeroftheChineselanguageandatalentedengineer,Baidufocusesonwhatitknowsbest-Chineselanguagesearch.Applyingavant-gardetechnologytotheworld'smostancientandcomplexlanguageisaschallengingasitisexciting.AtleastpeoplehereatBaiduthinkso.AshavingdiligentlydisclosedintheProspectusofourrecentInitialPublicOffering,webelievethereareatleast38waysofsaying"I"inChinese.ItisimportantthatwemasterallthewaysofaddressingoneselfinChinesebecauseourusersdependonustoaddresseveryoneoftheirdailyqueries.Andtrustus,pinpointingqueriesintheChineselanguageisanartratherthanascience.

　　Ourmissionistoprovidethebestwayforpeopletofindinformation.Todothiswelistencarefullytoourusers'needsandwants.HavewecollectedalltheChinesewebpagestheywanttosee?Arethepagescurrentanduptodate?Arethesearchresultscloselyrelatedtotheirqueries?Didwereturnthosesearchresultsinstantly?Toimproveuserexperience,weconstantlymakeimprovementstoourproductsandservices.Forexample,weintroduced"phonetic"or"pin-yin"searchwhichallowsouruserstotypeinChinesekeywordsusingEnglishalphabets.ThisfeatureisdesignedtoskiptheswitchingfromEnglishinputtingtoChineseinputtingandforwhentheuserisnotsureofthewrittenformofakeyword.Ourusersdefinitelynoticethemanylittlethingsthatwedodifferentlytoensureasimpleandreliablesearchexperienceeverytime.

　　Inadditiontoservingindividualusers,wealsoserveasamediaplatformforonlinemarketingcustomers.WenotonlyprovideourcustomerseasyaccesstooneofthelargestonlineaudiencesinChinabutalsotargetedgroupswithdefinedinterestsasindicatedbyqueries.Unliketraditionalonlineadvertisingserviceswhichchargebyflatfee,ourmarketingproductsandservicesareperformancebased.OurPayforPerformancemodelhastakenthemarketbystormbecauseitiscosteffectiveandmeasurable.

　　WeknowthatalotofinterestingthingsaregoingonintheInternetspace,butwedon'twanttolosefocus.China'sInternetsearchindustryisonlyanewlydiscoveredterritory.Weseevastuntappedgroundsinourhomebaseandwebelievetherearestillplentyofprizestobeclaimedbythebestplayers.