ThelatestChinese"godsong"(anInternettermtodescribepopsongsthatspreadvirally(病毒性地)throughInternet)isstillstirringfiercedebatebetweenthosewhoviewitasamilestoneforChinesepopmusicgoingglobalandthosewhoregar
ThelatestChinese"godsong"(anInternettermtodescribepopsongsthatspreadvirally(病毒性地)throughInternet)isstillstirringfiercedebatebetweenthosewhoviewitasamilestoneforChinesepopmusicgoingglobalandthosewhoregarditasbadforChina'sim?age.
LastweekLittleApplewrittenandperformedbytheChopsticksBrotherswontheAMAInternationalSongAwardandtheduoperformedthesongatthe2014AmericanMusicAwardsinLosAngeles.AnotherChinesepopsingerZhangJiewontheInternationalArtistAward.
Butwhilefansofthesesingersarethinkinghighlyoftheawardsandtheperform?ancebytheChopsticksBrothersattheAMAcelebrationassignificantthereareotherswhoarelessexcited.TheyhavequestionedthevalueoftheawardsandwhateffectitwillhaveonChineseculture's"goingabroad"claimingitmayleaveforeignaudienceswithapoorimpressionofChinesepopmusicandevenChineseculture.
TheLittleApplephenomenonbothhomeandabroadcanbemoreeasilyun?derstoodandjudgedifwelookatitfromabusinessperspectiveratherthanacultur?alperspective.Theprofessionalpromotersbehindtheduohavedevelopedaclearstrategytopromotetheduoandtheirworknotjustthisparticularsong.LittleApplewasoriginallyreleasedtopromotetheduosfilmOldBoys:TheWayoftheDragon.
FromtheverybeginningaviralmarketingstrategywasusedtopromotethesongwhichimmediatelywentviralontheInternetduetoitsrepetitiverhythmeasy-to-rememberlyricssimpleandfunnydanceandmostimportantlygrassrootsnature.Thevideoaccumulatedmorethan1billionhitsonChina'smajorvideowebsite.
Althoughthesongwasgenerallydismissedbymusicprofessionalswhocriti?cizeditasmusical"junkfood"LittleApple'spopularitynationallypavedthewayforpromotingtheduointernationally.
1.Thewriter'sattitudetothesongofLittleAppleis .
A.opposed B.negative
C.objective D.critical
2.Theunderlinedwords"theduo"referto" ”.
A.LittleApple
B.theChopsticksBrothers
C.ZhangJie
D.Americansinger
3.Wecanlearnfromthepassagethat .
A.LittleApple'spo