Thecommercializedfestival
Whetheryouareconsciousitornot,theprevailingtendencyoffestivaldevelopmentcurrentlyiscommonlybecomingcommercialized,someevenlosingtheirownoriginalmeanings.
WhatiswidelyknowntousisthattheValentine’sDayisaflourishingfestivalwhichispopularindifferentpartsoftheworld.TheValentine’sDay,setonFebruary14thandderivedfromAD270,istocommemorateareligiousbelievercalledValentine.Peoplesendcardstofriendsandrelatives,showrosestoloversandeatchocolatestocelebratethisjubilantandunforgettableday.However,itiswiththerapiddevelopmentofsocialeconomythatmoreandmoremerchantsbidupthepriceofgoods,resultinginashakingtideofchasingprofits.Asaconsequence,intrinsicfestivalvalueisstrandedinsuchway.
Frommyperspective,althoughthestateofcommercializedfestivalsisadouble-edgedsword,itisofmoremeritsthandefects.Ontheonehand,itreflectsthegrowneconomy.Ontheotherhand,itpromotesthedevelopmentofthefestivalculture.Therefore,wearesupposedtobalancetherelationshipbetweenfestivalsandcommercialization.
无论你是否留意到了,当前文化普遍的发展趋势是变得商业化,有些甚至失去了它们原有的意义.
众所周知,情人节是一个兴盛的节日,流行于世界各地.情人节定在2月14号,起源于公元270年,用来纪念一位叫瓦伦丁的教徒.人们通过向朋友或亲戚赠送卡片,向爱人送出玫瑰,吃巧克来庆祝这个欢乐而又令人难忘的节日.但是,正是随着社会经济的发展,越来越多的商家哄抬物价,导致了追逐利益的狂潮.于是固有的节日价值以这样的方式湮没.
在我看来,节日商业化是一把双刃剑,但是利大于弊.一方面,它反应了经济的发展;另一方面,它促进了节日文化的发展.因此,我们应该平衡节日和商业化的关系.