求帮忙翻译英语段落Withoutthisdesigntechniquewewouldhavefollowedamorecommonpathoffact-fWithoutthisdesigntechniquewewouldhavefollowedamorecommonpathoffact-findingandinformation-gathering,suchasinterviews,result
求帮忙翻译英语段落Withoutthisdesigntechniquewewouldhavefollowedamorecommonpathoffact-f
Withoutthisdesigntechniquewewouldhavefollowedamorecommonpathoffact-findingandinformation-gathering,suchasinterviews,resultingintext-basednotes.Blueprintingprovidesamuchrichernarrativeandvisualstoryline,completedwithprocesssteps,intentions,emotionsandfacts.Itacceleratesourabilitytoproducethefinaldeliverable–awellthought-outawarenessstrategythatenhancestheusualtrainingevents.
Customersmaynotreporttheirsatisfactionwithaserviceinatimelyoradequateway.Serviceprovidersmaynotunderstandtheirclient’sdisenchantmentwithaserviceuntilthecontractdoesnotgetrenewedorextended.Emotionalcuesexhibitedbytheclientduringkeymomentsoftheserviceexperiencecanbeusedasearlyindicatorsforhowtheymayevaluatetheservice(MattilaandEnz2002).Expressiveserviceblueprintingenablestheservicedesignertocapturethosemomentsbydrawingarepresentativeclientexperiencemap.Uponcompletingthisexercise,moreislearnedabouttheclientmotivationsandintentionsthanwhatistypicallycollectedfromaclientsatisfactionsurvey.
Serviceblueprintinghasbeenappliedtoabroadrangeofserviceexperiences(Bitneretal.2008).Thiscasestudydemonstratedhowanextendedblueprintingapproachwasapplicableinanorganisationalbusinessservicescenario.Here,recognisinghowpeoplearerespondingemotionallytoaserviceusedinternallybyemployeesprovideduniqueinsightforunderstandingbehavioursandactionsthatneededtobecomealignedwithcompanystandards.Itishopedthatexpressiveserviceblueprintingwillcontinuetoprovideaproactive,empatheticapproachforexploringcustomerresponsesinordertounveilareasofserviceimprovement.