本文以我国化妆品行业为研究对象,通过上海家化“佰草集”品牌营销的发展案例,采用归纳演绎法以及例证法对我国化妆品行业在品牌营销等方面进行了研究.

　　ThepassagestudiestheChinesecosmeticindustry,whichactsasitsresearchobject,inbrandmarketingandotheraspectsthroughtheinstanceofaShanghaibrand"Herborist"andbasedonthemethodsofgeneralizationandextensionaswellasexampleanalysis.

　　旨在促进我国国产化妆品行业品牌营销的发展,加强我国化妆品行业的竞争力.

　　Itaimstopromotethedevelopmentofdomesticcosmetics'brandmarketingandstrengthenthecompetitivenessofourcosmeticindustry.

　　本文在简要的介绍我国化妆品行业的发展背景,在进行文献回顾的基础上,分析了上海家化“佰草集”的案例.

　　Onthebasisofthebriefintroductiontoourcosmeticindustry'sbackgroundsandliteraturereviews,thepassageanalysestheexampleofShanghaiJiahua's"Herborist".

　　完全是自己翻的,应该没问题.谢.