Howeverwealthywemaybe,wecanneverfindenoughhoursinthedaytodoeverythingwewant.Economicsdealswiththisproblemthroughtheconceptofopportunitycost,whichsimplyreferstowhethersomeone’stimeormoneycouldbebettersp
Howeverwealthywemaybe,wecanneverfindenoughhoursinthedaytodoeverythingwewant.Economicsdealswiththisproblemthroughtheconceptofopportunitycost,whichsimplyreferstowhethersomeone’stimeormoneycouldbebetterspentonsomethingelse.
Everyhourofourtimehasavalue.Foreveryhourweworkatonejobwecouldquiteeasilybedoinganother,orbesleepingorwatchingafilm.Eachoftheseoptionshasadifferentopportunitycost—namely,whattheycostusinmissedopportunities.
Sayyouintendtowatchafootballmatchbuttheticketsareexpensiveanditwilltakeyouacoupleofhourstogettoandfromthestadium.Whynot,youmightreason,watchthegamefromhomeandusetheleftovermoneyandtimetohavedinnerwithfriends?This—thealternativeuseofyourcashandtime—istheopportunitycost.
Foreconomists,everydecisionismadebyknowledgeofwhatonemustforgo—intermsofmoneyandenjoyment—inordertotakeitup.Byknowingpreciselywhatyouarereceivingandwhatyouaremissingouton,yououghttobeabletomakebetter-informed,morereasonabledecisions.Considerthatmostfamouseconomicruleofall:there’snosuchthingasafreelunch.Evenifsomeoneofferstotakeyououttolunchforfree,thetimeyouwillspendintherestaurantstillcostsyousomethingintermsofforgoneopportunities.
Somepeoplefindtheideaofopportunitycostextremelydiscouraging:imaginespendingyourentirelifecalculatingwhetheryourtimewouldbebetterspentelsewheredoingsomethingmoreprofitableorenjoyable.Yet,inasenseit’shumannaturetodopreciselythat—weassesstheadvantagesanddisadvantagesofdecisionsallthetime.
Inthebusinessworld,apopularphraseis“valueformoney.”Peoplewanttheircashtogoasfaraspossible.However,anotherisfastobtaininganadvantage:“valuefortime.”Thebiggestrestrictiononourresourcesisthenumberofhourswecandevotetosomething,sowelooktomaximizethereturnwegetonourinvestmentoftime.Byreadingthispassageyouaregivingoverabitofyourtimewhichcouldbespentdoingotheractivities,suchassleepingandeating.Inreturn,however,thispassagewillhelpyoutothinklikeaneconomist,closelyconsideringtheopportunitycostofeachofyourdecisions.
小题1:Accordingtothepas