阅读理解Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects．Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertis

　　阅读理解

　　Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects．Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement．Forexamplesomeadvertisershaveappealedtopeople'sdesireforbetterfueleconomyfortheircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage(里程)．Someoftheproductswork．Othersareworthlessandawasteofconsumer'smoney．

　　Sometimesadvertisingisintentionallymisleading．Afewyearsagoabrandofbreadwasofferedtodieterswiththemessagethattherewerefewercaloriesineveryslice．Itturnedoutthatthebreadwasnotdieteticbutjustregularbread．Therewerefewercaloriesbecauseitwasslicedverythinbuttherewerethesamenumberofcaloriesineveryloaf．

　　Onthepositivesideemotionalappealsmayrespondtoaconsumer'srealconcerns．Considerfireinsurance．Fireinsurancemaybesoldbyappealingtofearorloss．Butfearoflossistherealreasonforfireinsurance．Thesecurityofknowingthatproperty(财产)isprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople．Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheadstheywillbenefitfromtheadvertising．

　　Eachconsumermustevaluateherorhisownsituation．Arethebenefitsoftheproductimportantenoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumersbutitdoesnotforcethemtobuytheproduct．Consumersstillcontrolthefinalbuyingdecision．

　　(1)

　　Advertisingcanpersuadetheconsumertobuyworthlessproductsby________．

　　[]A．

　　stressingtheirhighquality

　　B．

　　convincinghimoftheirlowprice

　　C．

　　maintainingabalancebetweenqualityandprice

　　D．

　　appealingtohisbuying