Burt和Sparks认为,成功的零售商就形象和价值而言他们发展了自己的品牌战略,从第一代没有品牌发展到本公司品牌相当高级的扩展延伸.领先的时装零售商用他们自己的市场品牌是独占、或是占主导优势地销售其产品达到多少程度,这是英国时装零售业的一个重要特点.

　　theextenttowhich＝howmuch

　　谢谢。为什么firstgenerationgenerics可以理解为第一代没有品牌？

　　这里的generics就是指genericproducts请看generic的下列的词义：agenericproductdoesnothaveaspecialnametoshowthatitismadebyaparticularcompany（就是无品牌产品，无注册商标产品的意思）从Wikipedia上找到一段有关genericproduct的解释：Genericbrandsofconsumerproducts(oftensupermarketgoods)aredistinguishedbytheabsenceofabrandname.Itisofteninaccuratetodescribetheseproductsas"lackingabrandname",astheyusuallyarebranded,albeitwitheitherthebrandofthestoreinwhichtheyaresoldoralesser-knownbrandnamewhichmaynotbeaggressivelyadvertisedtothepublic.Theyareidentifiedmorebyproductcharacteristics.Theymaybemanufacturedbylessprominentcompanies,ormanufacturedonthesameproductionlineasa'named'brand.Genericbrandsareusuallypricedbelowthoseproductssoldbysupermarketsundertheirownbrand(frequentlyreferredtoas"storebrands"or"ownbrands").Generallytheyimitatethesemoreexpensivebrands,competingonprice.Genericbrandproductsareoftenofequalqualityasabrandedproduct;however,thequalitymaychangesuddenlyineitherdirectionwithnochangeinthepackagingifthesupplierfortheproductchanges.