Althoughpeopleeverywhereseemtoenjoydrinkingcoffee,theydon’tallhavethesamecoffeeculture.InEuropeforexample,coffeeshopsarecommonplacesforpeopletomeetfriendsandtotalkwhiletheydrinkcoffee.Ontheotherhand,
Althoughpeopleeverywhereseemtoenjoydrinkingcoffee,theydon’tallhavethesamecoffeeculture.InEuropeforexample,coffeeshopsarecommonplacesforpeopletomeetfriendsandtotalkwhiletheydrinkcoffee.Ontheotherhand,placeslikethiswerenotascommoninNorthAmericainthepast.Instead,peopleinNorthAmericalikedtodrinkcoffeeintheirhomeswithfriends.ThecoffeecultureintheUSAchangedwhenStarbuckscoffeeshopsspreadacrossthecountry.
ThefirstStarbuckscoffeeshopopenedin1971indowntownSeattle,Washington,intheUSA.Itwasasmallcoffeeshopthatcookeditsowncoffeebeans.Thecoffeeshop’sbusinessdidwell,andby1981therewerethreeStarbucksstoresinSeattle.
Thingsreallybegantochangeforthecompanyin1981.Thatyear,HowardSchultzmetthethreemenwhoranStarbucks.SchultzworkedinNewYorkforacompanythatmadekitchenequipment.HenoticedthatStarbucksorderedalargenumberofspecialcoffeemakers,whichcausedhisgreatinterest.SchultzwenttoSeattletoseewhatStarbucksdid.In1982,theoriginalStarbucksownershiredSchultzasthecompany’sheadofmarketing（市场营销）.
In1983,SchultztraveledtoItaly.Thespecialenvironmentoftheespresso(浓咖啡)barstherecaughthiseyes.BackintheUSA,SchultzcreatedanenvironmentforStarbuckscoffeeshopsthatwascomfortableandcasual,andcustomerseverywhereseemedtolikeit.StarbucksbeganopeningmorestoresacrosstheUSA.Thenthecompanyopenedcoffeeshopsinothercountriesaswell.Today,therearemorethan16,000Starbuckscoffeeshopsallovertheworld.
However,thatdoesnotmeanStarbuckshasnothadproblems.Infact,manyStarbucksstoreshaveclosedoverthepastfewyears.Ontheonehand,thisisbecausethereweretoomanycoffeeshopscompetingforbusinessinonesmallarea.Ontheotherhand,storesinsomecountriesclosedbecausethecoffeeculturetheredidnotmatchwiththe“feelthesameeverywhere”environmentofferedbyStarbucks.
小题1:Theunderlinedword“ran”inParagraph3probablymeans“ ”.A．movedB．managedC．lovedD．used小题2:Accordingtothepassage,whichistherightorderforthefollo