英语翻译Theclassicadvertisementisonethatgivesinformationaboutfindingcertainproducts.Itislikelytobejustthenameofacompany,partofwhichmaybeagenerallocation.Forexample,itcouldbe“ShanghaiSewingMachine”,or“Tsing

　　英语翻译

　　Theclassicadvertisementisonethatgivesinformationaboutfindingcertainproducts.Itislikelytobejustthenameofacompany,partofwhichmaybeagenerallocation.Forexample,itcouldbe“ShanghaiSewingMachine”,or“TsingTaoBeerCorporation”,andyouwouldknowwhatthecompaniessell,wheretheyarelocated,andthebrandnames.However,thiskindofadvertisingmightnotbesuitablewhenthereareproductsandservicesindirectcompetitionwitheachotherinthemarketplace.Insuchsituations,advertisementsneedtoattract,andholdtheattentionofthepublic.Someadvertisementsconsistofpicturesorthewordsofexpertstoshowpeoplehowgoodtheproductsare.Otherstrytocreateadvertisementsthatpeoplesimplyenjoylookingat.Aspresent-dayadvertisersoftenhavelargebudgets,alotofmoneyisspentonapplyingmoderntechniquesofdesigntomaketheseadvertisementsasvisuallyattractiveaspossible.However,eventhisisoftennotenoughtobenoticedinamoderncity.Becauseoftheadvertisingboom,peopleareusedtoseeinghighstandardsofvisualdesign.Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive.Forexample,someadvertisementsmaysuggestthatbuyingacarcanmakeyoufree.Thatis,theyusetheconceptoffreedomtosellthecar.Othercommonideasincludehappiness,wealthandsuccess.Infact,intheworldofadvertisements,suchcontentisasoldasadvertisingitself.Formanyoftoday'sadvertisers,repeatingoldideasisnotasuccessfulapproach.Theyrealisethatitdoesnotmatterhowattractivetheidealinkedwiththeproductis–mostpeopleknowthatthemainpurposeoftheadvertisementismakingcustomersspendmoney.Instead,theseadvertiserslookforotherwaystomakepeoplenoticetheirproducts.Thetopadvertisersoftodaybelievethatusinghumouraswellasnewandunusualideastosurprisepeopleisimportantinmodernadvertisements.Theiraimistocreatesomethingthathasneverbeenseenbeforeandisfascinatingforpeopletolookat.Bydoingthis,thehopetomakepeopleforgetthatsomeoneistryingtosellthemsomething!However,notalladvertisingisaboutsellingproductsandservicesforaprofit.Somecontemporaryadv