英语翻译Internetbasedtechnologieshavehadaprofoundeffectondirectmarketinginitiatives.Email,forinstance,canbedirectedtoaspecificconsumer.Firmsuseemailtoinformcustomersofnewmerchandiseandspecialpromotions,confirmtherece
英语翻译
Internetbasedtechnologieshavehadaprofoundeffectondirectmarketinginitiatives.Email,forinstance,canbedirectedtoaspecificconsumer.Firmsuseemailtoinformcustomersofnewmerchandiseandspecialpromotions,confirmthereceiptofanorder,andindicatewhenanorderhasbeenshipped.Currentlyavailabletechnologiesalsomeanhandhelddevicescanfunctionasapaymentmedium:Justtapyourcellphone,andthetransactionoccursinmuchthesamewayitoccurswithcreditcard.
Theincreaseduseofcustomerdatabaseshasenabledmarketerstoidentifyandtrackconsumersovertimeandacrosspurchasesituations,whichhascontributedtotherapidgrowthofdirectmarketing.