Inrecentyears,withtherapiddevelopmentofthenationaleconomy,theprocessofurbanizationisspeedingup,graduallyincreasetheincomelevelandpaceofmodernlife,andotherfactors,ledtotheChinesefastfoodindustryisaqualitativeleap,fastfoodshopsincreasedsharply,butChinesefastfoodneverwinbusinessresults.
Thefirstpartofthepaperthroughthe2007to2009inthefastfoodindustrydevelopmenttoanalyzethedevelopmentofthefastfoodindustry.
ThesecondpartofthedevelopmentofthefastfoodindustryinChinaisdividedintofourphases,coversallphasesofdevelopmentandcharacteristics.
ThethirdpartoftheChinesefastfoodandcomparativeanalysisoffastfood,pointedoutthattheircharacteristics.
Thefourthpartofthefastdevelopmentofthemainproblems.
ThefifthsectionanalysisofthepreviousfourpartstothedevelopmentofChinesefastfoodenterprisesputforwardfivekeystrategies:STPpolicy,standardizationstrategy,brandstrategy,cultural