英语翻译本文首先较全面地从经济环境、自然环境、社会文化环境、技术环境和政治环境分析一汽大众所处的宏观环境和从企业、消费者、竞争者和供应商分析一汽大众所处的微观环境.然后
英语翻译
本文首先较全面地从经济环境、自然环境、社会文化环境、技术环境和政治环境分析一汽大众所处的宏观环境和从企业、消费者、竞争者和供应商分析一汽大众所处的微观环境.然后对一汽大众进行优势、劣势、机会和威胁的SWOT分析.接着又从市场竞争战略、目标市场战略、品牌战略、物流战略和新产品开发战略几个方面分析一汽大众的营销战略.最后根据前面分析,发现一汽大众营销战略的问题,并提出对策.
Thispaperfromthemorecomprehensiveeconomicenvironment,naturalenvironment,socialandculturalenvironment,technologicalenvironment,andanalysisofthepoliticalenvironmentFAW_VOLKSWAGENthemacroenvironmentandfromtheenterprise,consumers,competitorsandsuppliersanalysisFAW_VOLKSWAGENwhichthemicro-environment.ThenFAW_VOLKSWAGENforstrengths,weaknesses,opportunitiesandthreatsofSWOTanalysis.Thenfromthecompetitioninthemarketstrategy,targetmarketstrategy,brandstrategy,logisticsstrategiesandnewproductdevelopment,strategicanalysisofseveralaspectsoftheFAWmassmarketingstrategy.Finally,accordingtopreviousanalysis,foundFAW_VOLKSWAGENmarketingstrategies,andcomeupwithstrategies.