ThenameofthemascotofWorldExpo2010ShanghaiChinaisHaiBaowhichmeansthetreasureofthesea.ThenameofHaiBaoiseasytorememberechoeswiththecolorofitsbodyandisatypicalluckynameinChinesetradition.HaiBaois

　　ThenameofthemascotofWorldExpo2010ShanghaiChinaisHaiBaowhichmeansthetreasureofthesea.ThenameofHaiBaoiseasytorememberechoeswiththecolorofitsbodyandisatypicalluckynameinChinesetradition.HaiBaoisthegood-willambassadorofShanghaiExpo.Heisembracingfriendsfromallovertheworldwithhisarmsandconfidentsmile.

　　LikethemascotsforhugeworldwideeventssuchasOlympicsandWorldCupthemascotofWorldExpoisveryimportantforinterpretingthethemeandexpressingtheculture.TheWorldExpomascotshavenotonlybecometherepresentativesofExpoimagesbutalsoembody(体现)thecultureandspiritofhostingcountriesandcities.ThemascotofWorldExpo2010ShanghaiChinaistryingtoaccomplishthefollowingfunctions:

　　Toembodythecultureofthehostingcountry.WorldExpo2010ShanghaiChinaisaglobaleventhostedbyChinaandundertakenbythecityofShanghai.ItisthefirsttimethatadevelopingcountrywillhostaregisteredWorldExpo.ThedesignofShanghaiExpomascotmusthaveChineseculturalcharactersstatetheChineseculturalspiritandmanifest(表明)thatShanghaiExpoisaplatformforworldwideculturalexchange.MeanwhilethedesignmustaccordwithChineselawsandsocialconventions.

　　Tointerpretthetheme“BetterCityBetterLife”.Theimageofmascotshouldwellexpressthethemebyusinginnovativeideasimpressiveappearanceandmotionstostateitsconceptandcharacters.Byexploringtherelationshipamongcitiesurbanresidentsandplanetthemascotmustexpresstheinnerrelationbetweenheritage(遗产)andfuture.

　　Tohavethevalueofre-creation.ThemascotofWorldExpo2010ShanghaiChinashouldmeettheprincipleof “goodlookingeasytounderstandeasytorememberandeasytouse.”Itshouldalsobesuitableforthecreationoflicensedproductsincludingstationerygarmentssouvenirsandjewellery.Themascotshouldbeeasytobere-createdingraphicsolidorelectronicmedia.

　　71 oftheWorldExpo2010ShanghaiChina

　　I. 72 toHaibao:

　　·Meaning:

　　thetreasureofthesea

　　thegood-willambassadorofShanghaiExpo.

　　· 73 :

　　74

　　echoingwiththecolorofitsbody

　　atypicalluckynameinChinesetradition