OnMarch9th,Apple,probablythemostsuccessfultechnologycompanyinhistory,heldaneventtolaunchitssmartwatch,whichwillgoonsalenextmonth.Inadditiontokeepingtrackoftime,thewatchmeasuresthewearer'sheartrateandacti
On March9th,Apple,probablythemostsuccessfultechnologycompanyinhistory,heldaneventtolaunchitssmartwatch,whichwillgoonsalenextmonth.Inadditiontokeepingtrackoftime,thewatchmeasuresthewearer'sheartrateandactivitylevels,processesvoicecommands,givesalertsofincominge-mailsandcallsandfacilitatespaymentsincheckoutlines.Inotherwords,itdoesalotofwhatsmartphonesalreadyaccomplish,butiswornonthewristandmustbeclosetoaniPhoneinordertofunction.Whyistheresomuchbuzz aboutthiswatch?
Assmartphoneshaveenjoyedasuddenandtremendousboostinglobalappeal,peoplehavestartedtowonderwhatthenextmajortechnologytrendwouldbe.Manyanalystshavepinnedtheirhopesonwearabledevices,whichcontainsmallsensorstotrackanddisplayinformation.ThiscategoryincludeseverythingfromsmartwatcheslikeApple's,tofitnessbandsthatmeasuresleeppatternsandexercise,to"smart"shoesthatmeasuredistance,tosmartglassesthatcantakevoicecommandsanddisplayinformation.Wearablespromisetomeasurepersonaldataandsavepeopletime:aglanceatone'swristtoseealertstakesfewersecondsthanpullingoutaphone.Companiesinvariousindustries,fromminingtoairlines,arealsocautiouslytestingwhetherwearablescanhelpimproveefficiencyorcustomerservice.
However,whilethenumberofwearablegadgetshasgrown,consumersstilltendtobegeeks(对电脑痴迷的人)andfitnessfans.Lastyeararound21millionwearabledevicesweresold,mostofthemwrist-worndevices,accordingtoIDC,aresearchfirm.Wearabledeviceshavefailedtobecomemainstreamforthreemainreasons.First,manyofthemareunabletofunctionwithoutanearbysmartphone,whichlimitstheirappeal.Consumersalreadyhavetokeeptrackofseveraldeviceswithoutaddinganother.Second,theyarenotyetconsideredcool.GoogleGlass,apairof"smart"glassesmadebythe search-enginefirm,weresoclunkythatevenfashionmodelscouldnotmakethemlookgood.Third,thereisnotyeta"killerapp"thatprovestheirusefulnessinpeople'sdailylives.Technologistsimagineafuturewhenwearabledeviceswillservetoconfirmpersonalidentity,facilitatepayments,unlockhouseandcardoorsandtrackpeople'sacti