英语阅读题,True,False,CannotSay三个选择Thecorporatemissionstatementneedsdetailedconsiderationbytopmanagementtoestablishthebusinessthecompanyisreallyinandtorelatethisconsiderationtofuturebusinessintentions.Itisa
英语阅读题,True,False,CannotSay三个选择
Thecorporatemissionstatementneedsdetailedconsiderationbytopmanagementtoestablishthebusinessthecompanyisreallyinandtorelatethisconsiderationtofuturebusinessintentions.Itisageneralstatementthatprovidesanintegratingfunctionforthebusiness,fromwhichaclearsenseofbusinessdefinitionanddirectioncanbeachieved.Byformulatingaclearbusinessstatement,boundariesforthe‘corporateentity’canbeconceivedinthecontextofwiderenvironmentaltrendsthatinfluencethebusiness.Thisstageisoftenoverlookedinmarketingplanning,andyetwithoutitthemarketingplanwilllackasenseofcontributiontothedevelopmentofthetotalbusiness.
22.Theboundariesofacorporateentitycanonlybeassessedinthecontextofwiderenvironmenttrends.
23.Acorporatemissionstatementenablestopmanagementtodefinethefuturedirectionofabusiness.
24.Marketingplanningdoesnotoftentakeaccountofthecorporatemissionstatement.
25.Differentfunctionswithinabusinessarelikelytointerpretthemissionstatementindifferentways.