Everydaywecanseeadsallaroundus.SomeareinEnglishothersareinChinese.Lookatyourownbagsandclothes.Oftenbagsandclothesshowthenameofthecompanythatmadethem.Thisisapopularform(形式).Aspecialpicture
Everydaywecanseeadsallaroundus.SomeareinEnglishothersareinChinese.Lookatyourownbagsandclothes.Oftenbagsandclothesshowthenameofthecompanythatmadethem.Thisisapopularform(形式).Aspecialpictureorsymbolcalledlogo(标识)issometimesused.Logosappearonmanyproducts.Theyarepopularbecausewhenyouseealogoitisdifficulttoforgetthatproductorcompany.Alladsaredesignedtomakepeoplebuyaproduct.ItiscommontoseeadsonTVandhearthemonradio.
Mostadsareveryshort.Sometimestheadvertisers(广告人)useashortsentencethatiseasyforpeopletosayandremember.LiNingforexamplehasasimplesentencethatisusedalloverChina"Everythingispossible".Adsalsousefunnysituationssometimes.Anadforakindoficecreamforexamplemightshowagroupofyoungpeoplewhoarehavingfun.Theyoungpeoplearealleatingtheicecream.Advertisersaresayingtoyou"Whydon'tyoubuythiskindoficecreamandbelikethesepeople?Youcanbeyoungandmodern."
Youmightthinkthatadsarenotaimedatyoubutthenexttimeyoubuyicecreamaskyourselfthisquestion;WhyamIbuyingthisspecialproduct?
1.Fromthepassageweknowthat___________.
A.alltheadsaroundusarewritteninEnglish
B.manyclotheshavethenameofthecompanythatmadethem
C.mostadsareverylong
D.eatingicecreamcanmakeapersonyoungandmodern
2.Advertiserswouldliketousethelogosthatare___________.
A.easytoforget B.difficulttounderstand
C.easytoremember D.difficulttoremember
3.Howmanyadexamplesarethereinthesecondparagraph(段落)?
A.One. B.Two. C.Three. D.Four.
4.Thepassagemainlytellsusabout___________.
A.adsaroundus B.logosaroundtheworld
C.productsinourdailylife D.disadvantagesofads