“Whenacustomerentersmystoreforgetme.Heisking”saidJohnWanamakerwhoin1876turnedanabandonedrailwaystationinPhiladelphiaintooneoftheworld'sfirstdepartmentstores.Thisrevolutionaryconcept1the

　　“Whenacustomerentersmystoreforgetme.Heisking”saidJohnWanamakerwhoin1876turnedanabandonedrailwaystationinPhiladelphiaintooneoftheworld'sfirstdepartmentstores.Thisrevolutionaryconcept1thefaceofretailing(零售业)andledtothedevelopmentofadvertisingandmarketingasweknowittoday.

　　Butconvincingasthatsloganwas2theshopperwascheatedoutofthecrown.3manufacturingefficiencyincreasedthevarietyofgoodsandloweredpricespeoplestillreliedonadvertisementstogetmostinformationaboutproducts.Throughmuchofthepastcenturyadsspoketoanaudiencerestrictedtojustafewradioortelevisionchannelsora4numberofpublications.Nowmediachoicehas5tooandconsumersselectwhattheywantfromafargreatervarietyofsources-especiallywithafewclicksofacomputermouse6theinternettheconsumerisfinallyseizingpower.

　　Asoursurveyshows7hasgreatimplicationsforcompaniesbecauseitischangingthewaytheworldshops.Manyfirmsalreadyclaimtobe“customer-driven”or“consumer-centred”.Nowtheir8willbetestedasneverbefore.Takingadvantageofshoppers'9willnolongerbepossible:peoplewillknow-andsoontellotherseventhosewithouttheinternet-thatpricesinthenexttownarecheaperorthatcertaingoodsareinferior.Theinternetisworkingwondersin10standards.Goodandhonestfirmsshouldbenefitmost.

　　(1)A．changed

　　B．maintained

　　C．restored

　　D．rescued

　　(2)A．intime

　　B．intruth

　　C．in

　　case

　　(3)A．Justas

　　B．Themoment

　　C．If

　　D．Although

　　(4)A．limited

　　B．minimum

　　C．sufficient

　　D．great

　　(5)A．disappeared

　　B．existed

　　C．exploded

　　D．survived

　　(6)A．Accordingto

　　B．Thanksto

　　C．Butfor

　　D．Apartfrom

　　(7)A．consumerpower

　　B．productquality

　　C．purchasing(购买)habit

　　D．manufacturing(制造)efficiency

　　(8)A．information

　　B．investment

　　C．claims

　　D．shops

　　(9)A．generosity

　　B．knowledge

　　C．curiosity

　　D．ignorance

　　(10)A．ra