英语翻译Acculturation—generally,whathappenswhenpeoplesocializeinone(minority)culturemigrateandsocomeintocontinuousfirst-handcontactwithanew(dominant)culture—hasbeenacentraltopicforthesocialsciencesatleastsinceth

　　英语翻译

　　Acculturation—generally,

　　whathappenswhenpeoplesocializeinone(minority)culturemigrateandso

　　comeintocontinuousfirst-handcontactwithanew(dominant)culture—hasbeenacentraltopicforthesocialsciencesat

　　leastsincethefamousChicagoSchoolcommunitystudiesoftheearlytwentieth

　　century.Whileallofthesocialsciencedisciplineshavedevelopedliteratures

　　onacculturation,psychologyhashadbyfarthemostinfluenceinconsumer

　　research,eveninresearchthataspirestosocialandculturallevelsof

　　analysis.Mostinvestigatorsworkwithconstructssimilartothefourfold

　　typologyofacculturationattitudesassociatedwithJohnW.Berry(seeRudmin

　　[2003]foranextensivereviewandcritique).AccordingtoBerry,migrantscan

　　proactivelyadoptthedominantcultureandseektoridthemselvesoftheir

　　minorityculture(assimilation),theycanrejectthedominantcultureinorder

　　toretaintheminorityculture(separation),theycancombinethetwocultures

　　intosomesortofhybrid(integration),

　　ortheycanbecomedistancedfrombothcultures(marginalization).Consumer

　　researchershaveenjoinedthislong-runningresearchstreambyconsideringthe

　　roleofconsumptioninvariousacculturationprocessesandoutcomes(Askegaard,

　　Arnould,andKjeldgaard2005;Oswald1999;Pen˜aloza

　　1994).Weusethesethreestudies,allofwhichwerepublishedintheJournalof

　　ConsumerResearch,asexemplarstosynthesizethisemergingliterature.