【英语翻译CapitalizeonwhoandwhatyouareHereisanotheradvantagesmalltownbusinesseshaveovertheirbigcitycounterparts.Thatadvantageisthatpeoplegettoknowyou.Youcanprobablycallmostpeoplewhocomeintoyourbusinessbyname.Yo】

　　英语翻译

　　Capitalizeonwhoandwhatyouare

　　Hereisanotheradvantagesmalltownbusinesseshaveovertheirbigcitycounterparts.Thatadvantageisthatpeoplegettoknowyou.Youcanprobablycallmostpeoplewhocomeintoyourbusinessbyname.Youknowthemandtheyknowyou.Whencustomersarecomparingidenticalproductsthedecisionofwheretopurchaseoftencomesdowntothepersontheyfeelmostcomfortabledealingwith.

　　Totakefurtheradvantageofthistakeapagefromsomeofthebiggeradvertisers.DaveThomasofWendy'sFastFoodHamburgersseemslikejustaplainordinaryguylikeusinhiscommercials.McDonaldscouldn'tdothesamethingwithownerJoanKroc.

　　Oftenthe"personality"ofyourbusinessisoneofitsstrongestassets.Useittothefullest.

　　Next,I'llexploresomeofthemostimportantessentialsofasuccessfuladvertisingcampaign.