Noonecanavoidbeinginfluencedbyadvertisements.Muchaswemayprideourselvesonourgoodtaste,wearenolongerfreetochoosethethingswewant,foradvertisingexertsasubtleinfluenceonus.Intheireffortstopersuadeustobuythisorthatproduct,advertisershavemadeaclosestudyofhumannatureandhaveclassifiedallourlittleweaknesses.

　　Advertisersdiscoveredyearsagothatallofuslovetogetsomethingfornothing.AnadvertisementwhichbeginswiththemagicwordFREEcanrarelygowrong.Thesedays,advertisersnotonlyofferfreesamples,butfreecars,freehouses,andfreetripsroundtheworldaswell.Theydevisehundredsofcompetitionswhichwillenableustowinhugesumsofmoney.Radioandtelevisionhavemadeitpossibleforadvertiserstocapturetheattentionofmillionsofpeopleinthisway.

　　Duringaradioprogramme,acompanyofbiscuitmanufacturersonceaskedlistenerstobakebiscuitsandsendthemtotheirfactory.Theyofferedtopay$10apoundforthebiggestbiscuitbakedbyalistener.Theresponsetothiscompetitionwastremendous.Beforelong,biscuitsofallshapesandsizesbeganarrivingatthefactory.Oneladybroughtinabiscuitonawheelbarrow.Itweighednearly500pounds.Alittlelater,amancamealongwithabiscuitwhichoccupiedthewholebootofhiscar.Allthebiscuitsthatweresentwerecarefullyweighed.Thelargestwas713pounds.Itseemedcertainthatthiswouldwintheprize.Butjustbeforethecompetitionclosed,alorryarrivedatthefactorywithatrulycolossalbiscuitwhichweighed2,400pounds.Ithadbeenbakedbyacollegestudentwhohadusedover1,000poundsofflour,800poundsofsugar,200poundsoffat,and400poundsofvariousotheringredients.Itwassoheavythatacranehadtobeusedtoremoveitfromthelorry.Themanufacturershadtopaymoremoneythantheyhadanticipated,fortheyboughtthebiscuitfromthestudentfor$24,000.

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