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  找以下三篇英语阅读的相关题目以及答案由于太长所以只提供第一段给大家,请大家帮下忙Today,Coca-Cola’strademarkisworld-famousanditsproductsaverageastaggering400millionservingsperdayinmorethan155co

  找以下三篇英语阅读的相关题目以及答案

  由于太长所以只提供第一段给大家,请大家帮下忙

  Today,Coca-Cola’strademarkisworld-famousanditsproductsaverageastaggering400millionservingsperdayinmorethan155countries.Accordingtolegend,itbeganinathree-leggedkettleinthebackyardofAtlantapharmacistDr.JohnStythPermbertonwhocarriedajugofhisconcoctiondownthestreettoJacob’sPharmacywhereitwassoldatthesodafountainfor5centsaglass.FrankRobinson,Pemberton’spartnerandbookkeeperthoughttwo“C”swouldlookgoodinadvertisingandwrote“Coca-Cola”inthefloweringscriptsofamoustoday.

  x05Shoppingforclothesisnotthesameexperienceforamanasitisforawoman.Amangoesshoppingbecauseheneedssomething.Hispurposeissettledanddecidedinadvance.Heknowswhathewantsandhisaimistofinditandbuyit;thepriceisasecondaryconsideration.Allmensimplywalkintoashopandasktheassistantforwhattheywant;Thejobcanbeandofteniscompletedinlessthanfiveminutes,withhardlyanysmalltalk.

  x05Demandsplacedonusatworkcanoftenleadtoconsiderableworryanddiscomfort.Thereare,however,waysofprotectingourselvesfromthestresswefaceatwork.WeinterviewedJaneCollard,aconsultantinstressmanagement.

  x051.InJaneCollard'sopinion,stressisbecominganincreasinglycommonfeatureoftheworkplace.Stressisahighlyindividualreaction,whichvariesconsiderablyfrompersontoperson,anditisdifficultforsomeemployeestoavoidit.Indeed,stressisregardedbymanyaspartoftheorganizationalcultureofourinstitutions:itcomeswiththejob.Recentfiguresindicatethattimetakenoffworkbecauseofstresshasincreasedby500percentsincethe1950s.Undoubtedly,changesinworkingconditionshaveledtogreaterpressureatworkatalllevels.Withreductionsinstaffing,workloadsforindividualemployeeshaveincreased.Inaddition,manyemployeesareleftworryingaboutthesecurityoftheirjobs.

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2019-11-07 20:57
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蒙艳玫

  ABriefHistoryofCoke

  Nowadays,Coca-Cola'strademarkiswellknownaroundtheworldanditsproductsaverageastaggering400millionservingsperdayinmorethan155countries.Accordingtolegend,itbeganinathree-leggedkettleinthebackyardofAtlantapharmacistDr.JohnStythPermbertonwhocarriedajugofhisconcoctiondownthestreettoJacob'sPharmacywhereitwassoldatthesodafountainfor5centsaglass.FrankRobinson,Pemberton'spartnerandbookkeeperthoughttwo"C"swouldlookgoodinadvertisingandwrote"Coca-Cola"inthefloweringscriptsofamoustoday.

  ItissignificantthatPermbertonspentalmosttwiceasmuchmoneyonadvertisingduringthefirstyearsofoperationashemadeinprofits,forthegrowthofCoke'spopularityisasmuchduetotheadvertisingandmarketingstrategyasitistothequalityofitsproduct.Bycontinuallymonitoringchangesinconsumerattitudesandbehaviour,theCoca-ColaCo.hasbecomeawidelyrecognizedleaderinadvertising.

  Pembertoncouldnotforeseethegreatestfutureawaitinghissoftdrinkandsoldout.AsaGriggsCandlerboughtthebusinessandorganizedtheCoca-ColaCo.intoaGeorgiacorporation.In1893,heregisteredCoca-Colaasatrademark.

  UnderCandler'sleadership,thecompanybegantogrowquickly.Inordertoinstigateademandfortheproduct,hespentheavilyonadvertising.Signswereputupfromcoastandappearedoncalendars,servingtraysandothermerchandisingitems,urgingpeopletodrinkCoke.Candler'scampaignpaidoff.

  Candlerwasacreativetalentatadvertising,butshowedlittleimaginationinunderstandingCoke'smarketingpotential.In1899,hesoldtherighttobottleCokethroughoutmostoftheUnitedStatefor$1,whichheneverbotheredtocollect.CandlersawCokeprimarilyasasoda-fountaindrink.Buttwofar-sightedbusinessmenfromChattanooga,Tennessee,BenjaminFranklinThomasandJosephBrownWhitehead,understoodthepotential,and,fortheunpaiddollar,boughtafranchisethatbecameworthmillions.

  TheiragreementwithCandlerbeganthefranchisingbottlingsystemthatstillremainsthefoundationoftheCoca-ColaCo.'ssoftdrinkoperations.ThomasandWhiteheadsoldtherightstobottleCoketofranchisersineverypartofthecountryinreturnforthebottler'sagreementtoinvestinthenecessaryresourcesandefforttomakethefranchiseasuccess.Duringthefollowingdecade,779bottlingplantswentintooperation.

  Intheearly20thcentury,Cokeblazedtheadvertisingtrail,developinginnovativeconceptsthatbecameacceptedpracticesinthefiled.Oneofthemosteffectivewasthedistributionandredemptionofcomplimentarytickets,entitlingtheholdertoaglassoffreeCokeatthesodafountainofadispenser.

  ThetrademarkCoca-Colawasoriginallycoinedby__.

  A.Pemberton

  B.abookkeeperworkingforPemberton

  C.FrankRobinson

  D.AsaGriggsCandler

  Themainpurposeofthisarticleis__.

  A.tointroducethesoftdrinkCoca-Colatoreaders

  B.totracethehistoryofthecompany'sfirsthundredyears

  C.tosumupthecausesofCoca-Cola'ssuccess

  D.bothBandC

  Pembertonsoldouthisdrinkbecause__.

  A.hewasinbadneedofmoney

  B.hefailedtoseethegreatpotentialoftheproduct

  C.hequarrelledwithhispartner

2019-11-07 20:58:45

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