英语考试中,Thenexttimeyouˊrewatchingtelevision,payattentiontotheadvertisements.Eveniftheadisforawomanˊspersonalproduct,orbabydiapers,thechancesarethatamanˊsvoiceisusedinthecommercial.Why?Becauseamanˊsvoicec

　　英语考试中,

　　Thenexttimeyouˊrewatchingtelevision,payattentiontotheadvertisements.

　　Eveniftheadisforawomanˊspersonalproduct,orbabydiapers,thechances

　　arethata

　　manˊsvoiceisusedinthecommercial.Why?Becauseamanˊsvoice

　　carriesmoreweightandauthoritytomanypeople.Advertisingagencieshire

　　psychologiststodetermine

　　whatmakespeoplerespondtoanadby

　　purchasingtheproduct.Mostpeopleareconditionedtoobeytheirfathers.

　　Advertisersknowakindlymalevoicetalkingaboutthe

　　productinthe

　　lastfivesecondsofacommercialhasasubliminal(潜意识的)effectonthe

　　consumer.

　　Theconsumerobeysthatvoice,leadingtothepurchaseofone

　　brandoveranother.Thisisespeciallyimportantinproductsthatarebasically

　　thesame,suchasdetergent,

　　orwashingpowder.Researchprovesthatmostof

　　theseproductsareequallyeffective:theonlydifferencemaybethescent,or

　　perhapsthecolor.Butconsumersmaynotbe

　　awareofthat.Thereare

　　exceptions,ofcourse.Mygrandmother,whois87yearsold,isoneofthefew

　　peoplenotinfluencedbycommercials.Sheturnsthetelevisionsound

　　off

　　whenacommercialcomesonTV.Whenaskedwhy,shereplied,″Mensellthat

　　stuff.Andwhatdoesanymanknowaboutwashingclothes?″

　　1.Someproducts,suchaswashing

　　powder,arebasicallythesame,exceptfor______.

　　A)the

　　price

　　B)thescentor

　　color

　　C)theexpiry

　　date

　　D)thepurchasing

　　method

　　2.Thefocusofthepassageison

　　______.

　　A)thevisual

　　effectofads

　　B)thedesignof

　　ads

　　C)thevoicein

　　ads

　　D)thebeautiesin

　　ads

　　3.Theproductsmentionedinthe

　　passagearemainlydesignedfor______.

　　A)

　　men

　　B)

　　women

　　C)

　　children

　　D)old

　　people

　　4.Accordingtothepassage,a

　　malevoiceusuallyappears______a