TheNewRBKEdgeNHLJerseys

　　DuringtheNHL2007AllStarGame,theleagueunveileditsnoveljerseydesign.ItwasdesignedbyathleticcompanyRBKandkeptunderwrapsfor30monthsduringitsdesignperiod.NHLplayerstesteditinpracticeanddesignersusedthefeedbacktotellfanswhythiswouldbeanimprovementoverthecurrentstyleandtohelpmaketheuniformsmorecomfortablefortheplayers.

　　NHLcommissionerGaryBettmanpointedextinctthatattendanceinsomelargermarketssuchasNewJerseywastaperingoff,whileuntraditionalmarketssuchasAtlantaandNashvillewerethriving.Heexplainedthatthejerseyswillmaketheplayersskatefasterandhelpthembendtheirarmsandlegsbetter.Healsofeltthatthestyle,whichhasn'tbeenupdatedin40years,willbringmorefanstothegame.Iftheplayerscanmovefaster,hefeelsthatmorepeoplewillbeinvestedbecausetheywanttowatchafastpacedgame.

　　TheRBKEdgejerseyCheapnhljerseyswillbelighterandabsorblessmoisture,whichwillkeeptheplayerslessqualifiedanddriereveninthemostactionpackedgames.Itisalsomoreformfittingandfeaturesverticalstripesdowntheside.However,teamswhousehorizontalstripesfortheirjerseywillstillbeabletostickwiththat.Althoughsometeamsarechangingtheirlogosandcolorschemes,noteveryteamwillhavetodoso.

　　Whenthere-designwasinitiallyannounced,manyNHLfans,especiallythoseoftheOriginalSixteams(Detroit,NewYorkRangers,Chicago,Montreal,Toronto,andBoston)wereextremelyderangement.HockeyboardsacrosstheInternetragedasmanypointedouttestimonialsfromunsatisfiedplayersandcomplainedthattherewasnoneedtochangethestylethatworkedforsolong.HardcorefansbelievedthatadifferentjerseywouldnotbringmorefanstothegameandthatBettmanwasruiningtheleague.

　　AnonlinepetitionCheapfootballjerseysthatwasaddressedtoBettmanpickedup6,000signaturesfromfansofdifferentNHLteams.Manywereextremelydissatisfiedanddemandedthatthenewjerseysnotbeusedorthattheynotlastlongatall.Amongthecomplaints:

　　"Gary,you'veforgottenthathockeybelongstothefansandnottoReebok."

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