Marketinghasentereda"marketingservices"era,themarkettoabuyer'smarket,improvethelevelofconsumerdemand,ismoreconcernedaboutthevalue,serviceasanewmarketinggroupandtheelementshaveemergedandbecomethecoreofmarketing.

　　Competitioninservices,qualityofservicewhoisgoodandwho'scredibility,whowillbeinthecompetitiontowincustomers,seeksurvivalanddevelopmentofqualityservicestoprovidecustomersatisfaction,sothatcustomershavetorepeatthedesiretobuy(thatis,toretaincustomers),Andforenterprisestotaketheinitiativetomakepositivepublicity(thatis,customersrecommended).

　　Thecateringbusiness,alongwitheconomicdevelopmentandimprovepeople'sstandardofliving,diningcustomersonthequalityofservicerequirementsarealsogettinghigherandhigher.Therefore,servicequalityrestaurantscateringenterpriseshavebecomeanimportantissuemanagementservices,cateringenterprisestoattractcustomerswithqualityservicescanbeinthehighlycompetitiverestaurantmarketintheabsolutesuperiority.

　　Firstofall,findingfoodchainthroughthedevelopmentofthestatusquo,andcustomersofconsumerconfidence;

　　Then,impactanalysisofthequalityofservicerestaurantchain;

　　Third,findfoodchainsinqualityofserviceissuesandidentifyrelevantcountermeasures;

　　Finally,tosumupthepapers.

　　Keywords:chainrestaurantsoperatingservicequalitymanagement