Alongwiththeacceleratedprocessofglobaleconomicintegration,marketcompetitionisfiercedaybyday,morecomplexandvolatilemarketenvironment.Overviewofdomesticenterprisesanddeveloprapidlyonthebrinkofbankruptcyofsmallandmedium-sizedenterprises,survivalofthefittest,polarizationisveryobvious.Smallandmedium-sizedenterprisesinthecomplexenvironmentforsurvivalanddevelopment,strategicmanagementisindispensable,strategicmanagementistofocusonthefuture,inordertoadapttotheenterpriseandtheoverallsituationplan.Strategicmanagementiscorrectornot,relatedtothesmallandmedium-sizedenterprisesinmarketcompetitionthedeclineanddeath.Itispointedoutinthecompetitiveenvironmentofenterprisesurvivalanddevelopmentdirection,andthendecidesthemostimportantcontentandcompetition.

　　IntheprocessofthedevelopmentofSMEs,strategicmanagementisplayingtheroleofoverallplanning.Strategyselectionofsmallandmedium-sizedenterprises,isdecidingwhetherinthiscompetitionsuccessorfailure,strategicmanagementisthatthecompetitivenessofenterprisesinthedirectionofdevelopmentandcompetition.Today,theglobalizationofcompetitioninthemarket,notonlyhasthetechnologyandthequalityofthecompetition,butthewisdomandthemanagementandoperation.Thecompetitionresultis,thewinnerwillbecomparedtotheotherstooccupymoremarketshare,gaingreaterdevelopmentopportunity.ForthemajorityofSMEs,thisisareallifeanddeathchallenge.Inthefaceofthebirthanddeathofthecompetitionandchallenge,theenterpriseofourcountryneedtotakethefundamentalapproachiswhat?Istheenterprisestrategicmanagement.

　　Keywords:developmentofstrategicmanagementcompetition