"Amanwithoutfaithwillnotmake,industrynoletterdifficultinterest."Goodfaithruleismarketeconomyactivitybasiccriterion,accountinghonestyisanimportantcomponentofthesocialcreditsystem,itisthesoulofmarketeconomy.Thedevelopmentofthemarketeconomyimprovementdependsonthesupportofaccountingsincerity.Accountinghonestyisreferstothetruthofaccountingbehaviorconnaught,itincludesgoodprofessionalethicsandprofessionalhonor,exquisiteprofessionaltechnologyandskills,perfectqualityandservice.Accountingintegrityexpressedaccountingtothesociety'sabasicpromise,thatisobjectiveandfair,impartialtorealeconomicactivityreflected,andfaithfullyfortheaccountinginformationusersservice.Accountinghonestytoguaranteethenormaloperationoftheeconomicorder,regulatingthebusinessbehaviorofthelegaloperationhastheimportantmeaning.Conversely,thelackofaccountingcredibility,seriouslyaffectingtheaccountingbodyandaccountingfieldreputation,increasethetransactioncost,andincreasetheenterprisesurvivalinvisiblecrisis,reducetheeconomicefficiency,tothedevelopmentofthesocialistmarketeconomybringstheseriousnegativeeffect.Therefore,toexplorethereasonforthelackofaccountingcredibility,knowthelackofaccountingcredibilityharm,tostudythelackofaccountingcredibilitycountermeasures,isashouldbeputontheagendaofthesubject.

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