Haierbrandrecentlycrownedasthe"world's100mostinfluentialbrand"list,butonlyselectedlocaldomesticbrands.Thisnewsisencouraging.ItreflectstheHaierbrandisrecognizedastheworldlargenumbersofconsumers.HaierGroupoftheimpactofcreditnothappen,butovertheyearsfromthe"brandstrategy","Haierinternationalization"to"Haierinternationalization"ofthefruitsofwinningstrategy.Intoday'seraofknowledgeeconomy,knowledge,technologyTheseintangibleassetsarebecomingthemaindrivingforceforeconomicdevelopmentinthenewcentury.Inthefaceofincreasinglyseverecompetitioninthedomesticandinternationalsituation,tothesurvivalanddevelopmentofenterprises,itisnecessarytoformacorecompetitiveness,itsstrengthisincreasinglydependentonthepossessionandownershipofitsintangibleassets.Itsproductsisaveryimportantpartofbrand.Furthermoreenterpriseimage,thereputationofintegrityandcontributiontosociety,etc.,arealsointheenterprisemarketcompetitioncaninvinciblecornerstone.Thisproveda2500yearsagoIsaid"Bornwithout"philosophy.Physical,material,"a"fromtheinvisible,non-material"No".WithsuchasHaierrecognizedbrandsintheworld"no"cancreatemorematerialwealth"."Thisispreciselythecharacteristicsandlawsoftheeraofknowledgeeconomy.