AppleInc.,(NASDAQ:AAPL)formerlyAppleComputerInc.,isanAmericanmultinationalcorporationwhichdesignsandmanufacturesconsumerelectronicsandsoftwareproducts.Thecompany'sbest-knownhardwareproductsincludeMacintoshcomputers,theiPodandtheiPhone.ApplesoftwareincludestheMacOSXoperatingsystem,theiTunesmediabrowser,theiLifesuiteofmultimediaandcreativitysoftware,theiWorksuiteofproductivitysoftware,andFinalCutStudio,asuiteofprofessionalaudioandfilm-industrysoftwareproducts.Thecompanyoperatesmorethan250retailstoresinninecountriesandanonlinestorewherehardwareandsoftwareproductsaresold.

　　EstablishedinCupertino,CaliforniaonApril1,1976andincorporatedJanuary3,1977,thecompanywascalled"AppleComputer,Inc."foritsfirst30years,butdroppedtheword"Computer"onJanuary9,2007toreflectthecompany'songoingexpansionintotheconsumerelectronicsmarketinadditiontoitstraditionalfocusonpersonalcomputers.Applehasabout35,000employeesworldwideandhadworldwideannualsalesofUS$32.48billioninitsfiscalyearendingSeptember29,2008.Forreasonsasvariousasitsphilosophyofcomprehensiveaestheticdesigntoitsdistinctiveadvertisingcampaigns,Applehasestablishedauniquereputationintheconsumerelectronicsindustry.Thisincludesacustomerbasethatisdevotedtothecompanyanditsbrand,particularlyintheUnitedStates.In2008,FortunemagazinenamedApplethemostadmiredcompanyintheUnitedStates.

　　Applewasoneofseveralhighlysuccessfulcompaniesfoundedinthe1970sthatbuckedthetraditionalnotionsofwhatacorporatecultureshouldlooklikeintermsoforganizationalhierarchy(flatversustall,casualversusformalattire,etc.).OtherhighlysuccessfulfirmswithsimilarculturalaspectsfromthesametimeperiodincludeSouthwestAirlinesandMicrosoft.Originally,thecompanystoodinoppositiontostaidcompetitorslikeIBMmoreorlessbydefault,thankstotheinfluenceofitsfounders;SteveJobsoftenwalkedaroundtheofficebarefootevenafterApplewasaFortune500company.Bythetimeofthe"1984"TVad,thistraithadbecomeakeywaythecompanyattemptsdifferentiateditselffromitscompetitors.

　　Asthecompanyhasgrownandbeenledbyaseriesofchiefexecutives,eachwithhisownideaofwhatAppleshouldbe,someofitsoriginalcharacterhasarguablybeenlost,butApplestillhasareputationforfosteringindividualityandexcellencethatreliablydrawstalentedpeopleintoitsemploy,especiallyafterJobs'return.Torecognizethebestofitsemployees,ApplecreatedtheAppleFellowsprogram.AppleFellowsarethosewhohavemadeextraordinarytechnicalorleadershipcontributionstopersonalcomputingwhileatthecompany.TheAppleFellowshiphassofarbeenawardedtoafewindividualsincludingBillAtkinson,SteveCapps,RodHolt,AlanKay,GuyKawasaki,AlAlcorn,DonNorman,RichPage,andSteveWozniak.

　　你直接去维基百科（英文版面）去搜索AppleInc.

　　那多的是,从苹果的历史,产品到理念,我只是截了两小块