【ThereweretwoMcDonalds—MacandDick—andtheywerebrothers.In1948theyownedarestaurantinCaliforniatheylikedworkingintherestaurantbuttheygottiredofthecustomersorderingsomanydifferent】
ThereweretwoMcDonalds—MacandDick—andtheywerebrothers.In1948theyownedarestaurantinCaliforniatheylikedworkingintherestaurantbuttheygottiredofthecustomersorderingsomanydifferentthingstoeat.
“Ifwegavecustomersasmallermenuwecouldmakesomeofthefoodbeforetheycameandtheywouldn’thavetowaitsolongfortheirmeals”saidoneofthebrothers.Theotherbrotheragreedandsaid“Andifwemadethecustomerscometothecounterwewouldn’tneedanywaitersorwaitresses.Wecouldalsouseplasticplatessotherewouldn’tbeanywashing-up.”
TheseweresuchgoodideasthatMcDonaldbrothersusedthemandthecustomerswereverypleased.Theygottheirmealsveryquickly—inlessthanaminute—andtheypaidonly15centsforhamburgersand10centsforfries.ThefirstMcDonald’srestauranthadnoseatsforcustomerstositon.Thismeantthatpeoplehadtotaketheirfoodawayandthatnoonehadtocleanupanytablesafterthem.
ThenamancalledRayKroccametothebrothersandaskedtobuytheirbusiness.Theyagreedtosellittohimfor$27million.AfterthatpeoplepaidRayKroctoopentheirownrestaurantsusingtheMcDonald’snameandmenu.BeforelongtherewereMcDonald’srestaurantsallovertheUnitedStatesandnowadaystheyareallovertheworld—eveninChinaandRussia.ThemostsuccessfulMcDonald’sbusinessisinHongKongofChina.TheHongKongMcDonald’ssellsmorehamburgerseverydaythananyotherMcDonald’sanywhereelseintheworld.
McDonald’srestaurantsaresosuccessfulbecausechildrenlovegoingtothem.TheylikethefoodandtheylikethetoysandgamestheycangetatMcDonald’s.
【小题1】TheMcDonaldbrothersofferedcustomersfewerkindsoffoodssothat_____.
A.theydidn’tneedwaitersorwaitressesB.theycoulduseplasticplatesC.customerscouldgettheirmealsquicklyD.customerswouldpayless.【小题2】Customers“paidonly15centsforhamburgers”meansthehamburgerswere___.
Aexpensive B.new C.cheap D.worthalotless
【小题3】.ThefirstMcDonald’scustomerstooktheirfoodawaybecause_____.A.TheywantedtoeatitquicklyB.theydidnotwantalargemenu