Aresupermarketsdesignedtopersuadeustobuymore?Whenyouenterasupermarketthemanagerknowsthanyoudohowyouwillbehave—whichyouwillwalkwhereyouwillwhatwillmakeyouoneproduct
Aresupermarketsdesignedtopersuadeustobuymore?Whenyouenterasupermarketthe manager knows thanyoudohowyouwill behave —which youwillwalkwhereyouwill whatwillmakeyou oneproductratherthananother.Whencustomersgointoashopthey looktotheirleft move towardstheright.Sosupermarket entrancesareusuallyontheleftofthebuildingandthearrangementistotakeshoppers thestoreaisleafteraislefromlefttoright.Thenshopperswillpayattentiontoallthe .
Freshfruitand aredisplayednearsupermarketentrances.Thisgivesthe thatonlyhealthy foodissoldintheshop. foodsthateveryonebuyslikesugarandteaareputneareachother.Theyarekeptindifferentaislessocustomersaretakenpastotherattractivefoods theyfindwhattheywant.Inthiswayshoppersare tobuyproductsthattheydonotreally .
Peoplewalkquicklythrough aislesbuttheymovemoreslowlyinwideaislesandgivemoreattentiontotheproducts.Onebest-selling forproductsisattheendofaislesbecauseshoppers toturnintothenextaisles.
Sweetsareoftenplacedatchildren’s levelatthecheckout.Whileparentsarewaitingtopaychildren thesweetsandputtheminthetrolley.
Customersbuymorewhenshelvesare thanwhentheyarehalfemptybecausetheyfeelthereissomethingwrongwiththoseproductsthatarethere.
小题1:A.soonerB.betterC.moreD.less小题2:A.sideB.approachC.placeD.way小题3:A.goB.lookC.stopD.stand小题4:A.buyB.enjoyC.seeD.prefer小题5:A.naturallyB.simplyC.easilyD.hurriedly