Alongwiththesocialistmarketeconomyofboomingdevelopment,thepeople'slivingstandardsimprovegraduallyandonafive-dayweek,theimplementationofthecityresidents,especiallyinlargeandmediumcitiesoftheinhabitantsofleisuretimeanddisposableincome,peoplegraduallyincreasingawarenessoffitnessstrengthengradually,totheneedsofthesportsandentertainmentservicesalsograduallyimproved.Qingdaofitnessclubinthemarketingoperationprocess,becauseoperatorsmanagementideadifferentstartingpoint,andallkindsofdifferentconditions,leadtothescaleofoperation,facilities,businessprojects,managementsystemandmarketingstrategiesarequitedifferent.Therefore,eachaspectdevelopmentisstillverynotperfect,andtherearemanysuchaspolicyandregulationsandmanagementproblems.InthispapertheQingdaofitnessclubdevelopmentpresentsituation,theexistenceofthemarketingproblems,andputforwardtheQingdaofitnessclubmarketingrelativecountermeasuresofQingdaocity,soastoprovidereferenceforthefitnesscluboperators,betterpromotethedevelopmentofQingdaofitnessclub,andforothercitiesofferreferenceforthedevelopmentofthefitnessclub.