英语翻译Advertisinggivesusefulinformationaboutwhichproductstobuy.Butmodernadvertisingdoesmorethangivesnewsaboutproductsandservices.Today'sadvertisements,orads,trytogetconsumers(消费者)tobuycertainbrands(品牌).Writers

　　英语翻译

　　Advertisinggivesusefulinformationaboutwhichproductstobuy.Butmodernadvertisingdoesmorethangivesnewsaboutproductsandservices.Today'sadvertisements,orads,trytogetconsumers(消费者)tobuycertainbrands(品牌).Writersofadvertisingaresoskillfulthattheycansometimespersuadeaconsumertowearacertainkindofclothing,eataspecialkindofcereal(麦片),orseeamovie.Consumersmightneverevenwantaproductiftheydidnotseeorhearadvertisementsforit.

　　Forexample,youprobablydonotneedthenewestcerealinthesupermarket.Thereareprobablymanycerealbrandsonyourkitchenshelves.Younaynothavespaceonyourshelfforanother.Butifyouseeadsaboutanewcerealthatisyourextra-tastyandhasafreeprizeinthebox,youmaywantit.Advertisingmustgetattention.Tobeeffective,itmustbeexciting,entertaining,orprovidesomepleasure.Thesecretofwritinggoodadvertisingcopyistoofferagoodideaaswellasaproduct.Theideaiswhattheadisreallyselling.Oneexampleisanadthatsayseatingacertaincerealwillmakeapersondowellinsports.Thatcerealbrandmaysellbetterifconsumersthinkitoffersstrengthandenergy.