【阅读理解。Advertisinginformsconsum-查字典问答网
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  【阅读理解。Advertisinginformsconsumersaboutnewproductsavailableonthemarket.Itgivesusinformationabouteverythingfromshampoototooth-pastetocomputersandcars.Butthereisoneseriesproblemwiththis.The"inform】

  阅读理解。

  Advertisinginformsconsumersaboutnewproductsavailableonthemarket.Itgivesusinformation

  abouteverythingfromshampoototooth-pastetocomputersandcars.Butthereisoneseriesproblem

  withthis.The"information"isactuallyveryoften"misinformation".Ittellsustheproductsbenefitsbut

  hidestheirdisadvantages.Advertisingnotonlyleadsustobuythingsthatwedon'tneedandcan'tafford

  butitalsoconfusesoursenseofreality.

  Advertisersusemanymethodstogetustobuytheirproducts.Oneoftheirmostsuccessfulmethods

  istomakeusfeeldissatisfiedwithourselvesandourimperfectlives.Advertisementsshowuswhowe

  aren'tandwhatwedon'thave."Whydon'tIhaveanydates(约会)?"agood-lookinggirlsadlyasksina

  commercial."Here"repliesherroommate"TryZoomtooth-paste!"Ofcourseshetrieditandimmediately

  thewholefootballteamfallsinlovewithher."That'sastupidcommercial"wemightsay.Butwestillbuy

  Zoomtooth-pasteoutoffearofbeingunpopularandhavingnofriends.

  Iffearisthenegativemotive(动机)forbuyingaproductthenwantingagoodself-imageisthepositive

  reasonforchoosingit.Eachofushasamentalpictureofthekindofpersonwewouldliketobe.For

  exampleamodernyoungwomanmightliketothinkthatshelookslikeabeautifulmoviestar.Amiddle-aged

  manmightwanttoseehimselfasastrongattractiveathlete.Advertisersknowthis.Theywritespecificads

  tomakecertaingroupsofpeoplechoosetheirproducts.

  Advertisersgetpsychologiststostudythewayconsumersthinkandtheirreasonsforchoosingonebrand

  insteadofanother.Theseexpertstelladvertisersaboutthemotivesoffearandself-image.Theyalsoinform

  themaboutrecentstudieswithcolorsandwords.Theyhavefoundthatcertaincolorsonthepackageofan

  attractiveproductwillcausepeopletoreachoutandtakethatpackageinsteadofbuyinganidentical(同一的、

  相等的)productwithdifferentcolors.

  Manypeoplebelievethatadvertisingdoesnotaffectthem.Theyliketothinktheymakewisechoices.

  Unfortunatelytheyprobably

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2020-05-13 01:56
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2020-05-13 01:58:56

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