【当今,人们的生活水平逐步提高,追求名牌的欲望也越来越强烈.-查字典问答网
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  【当今,人们的生活水平逐步提高,追求名牌的欲望也越来越强烈.从消费心理学角度看来,这反映了人们存在“易受暗示”倾向.现在,各种名牌广告对消费者狂轰滥炸,人们在无形中接受了外部暗示】

  当今,人们的生活水平逐步提高,追求名牌的欲望也越来越强烈.

  从消费心理学角度看来,这反映了人们存在“易受暗示”倾向.现在,各种名牌广告对消费者狂轰滥炸,人们在无形中接受了外部暗示.并把外部暗示转化为自我暗示,进而认为无论哪种商品,只要贴上名牌商标,就是好东西.

  其次,名牌消费还满足了人们对自我认可和外部认可的需求.只要每天吃名牌、穿名牌,就相当于向别人人宣布:“我是有钱有地位的,你们都得尊敬我”,进而认可自己,觉得自己真如想象般那样有价值.当人们从名牌消费中获得心理认同时,名牌的意义就不仅是实物消费,还有附加的社会意义;吃名牌穿名牌就不仅是物质享受,更是社会地位和身份的象征.为了满足这种心理,人们即便使用假名牌,也感觉自己的地位得到了提升.

  此外,名牌消费还体现了“从众心理”.从众指的是人们受周围环境中他人的影响,更容易做出与多数人一样的行为.如果有人非要唱反调,这个人就很容易被孤立,在这种压力下,他就更倾向于模仿别人的行为,以便得到归属感.

  我们要正确理解名牌的意义,追求它给人们带来积极的一面.譬如,他的成功之处,先进技术的运用,市场开拓等.

  只有这样消费者和名牌产品才能和谐相处.共同营造良好的消费环境.

1回答
2020-05-16 20:32
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黄炯

  Nowadays,people'slivingstandard,thepursuitofgraduallyimprovebrandisbecomingmoreandmoreintensedesire.

  Fromconsumerpsychology,whichreflectsthepeople"vulnerable"suggests.Now,allkindsoffamousbrandadvertisingforconsumers,peopleinwantonacceptexternalcues.VirtuallyAndtheexternalhintedintoauto-suggestion,andthatnomatterwhichkindofcommodity,aslongasthebrandtrademark,withgoodthings.

  Secondly,thefamousbrandofconsumeralsosatisfythepeoplerecognizedandapprovedbytheexternalselfdemand.Aslongasadaytoeatbrand,brand,equivalenttoweartootherswhodeclared:"Iamrichhavestatus,youmustrespectme,"then,feeloneselfisrecognizedassuchasvaluableimagination.Whenpeoplegetfromfamousconsumptionpsychology,thesignificanceofbrandidentityisnotjustphysicalconsumption,andadditionalsocialsignificance,Eatfamousbrandisnotjustwearmaterialcomforts,isthesymbolofstatusandsocialstatus.Inordertomeetthepeopleevenusecounterfeit,alsofeelstatushasimproved.

  Inaddition,thefamousconsumeralsoreflectsthe"design".Conformityispeopleinthesurroundingenvironment,theinfluenceofothersaremorelikelytomakeasmanypeopleasbehavior.Ifsomeonewantsnaysayers,thispersonwilleasilybeisolatedinthepressure,hewilltendtoimitateothers,inordertogetthebehaviorofbelonging.

  Weshouldcorrectlyunderstandthesignificanceoffamousbrand,itgivespeopleapositiveside.Forexample,hissuccess,theuseofadvancedtechnology,marketdevelopment,etc.

  Onlysuchfamous-brandproductstoconsumersandharmony.Tobuildgoodconsumptionenvironment.

  记得采纳(⊙o⊙)哦

2020-05-16 20:34:10

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