【论文参考文献翻译Giventhemanybenefitsoflong-termcustomerrelationship,itwouldseemthatacompanywouldnotwanttorefuseorterminatearelationshipwithanycustomer.Yet,situationsariseinwhicheitherthefirm,thecustomer,orboth】
论文参考文献翻译
Giventhemanybenefitsoflong-termcustomerrelationship,itwouldseemthatacompanywouldnotwanttorefuseorterminatearelationshipwithanycustomer.Yet,situationsariseinwhicheitherthefirm,thecustomer,orbothwanttoend(orhavetoend)theirrelationship.Thisfinalsectionofthechapterdiscussesituationsinwhichthefirmmightactuallyconsiderendingtherelationshipandhowthatmightoccur;inthenextchapterwediscusssituationsinwhichthecustomerdecidestoterminatetherelationshipandswitchproviders.
TheCustomerIsNotAlwaysRiht
Theassumptionthatallcustomersaregoodcustomersisverycompatiblewiththebeliefthat“thecustomerisalwaysright,”analmostsacrosancttenetofbusiness.Yetanyserviceworkercantellyouthatthisstatementisnotalwaystrue,andinsomecasesitmaybepreferableforthefirmandthecustomertonotcontinuetheirrelationship.Thefollowingdiscussionpresentsaviewofcustomerrelationshipthatsuggeststhatallrelationshipmaynotbebeneficalandthateverycustomerisnotrightaathetime.