英语翻译Internationaltravelisnolongertheexclusiveprovinceoftherich.Overthenextseveraldecades,hundredsofmillionsofnewentrantstothemiddleclasswillwantnotonlythethings–butalsotheexperiences–thatmoneycanbuy.
英语翻译
Internationaltravelisnolongertheexclusiveprovinceoftherich.Overthenextseveraldecades,hundredsofmillionsofnewentrantstothemiddleclasswillwantnotonlythethings–butalsotheexperiences–thatmoneycanbuy.
Indiancall-centeremployees,Russianpetrochemicalengineers,Chinesemiddlemanagers,andBraziliansalespeoplearealreadyscouringthewebfordealsontrips.TheywanttoseeParisfromtheEiffelTower,relaxintheMaldives,andplayblackjackinLasVegas.AccordingtotheUnitedNationsWorldTourismOrganization,internationaltouristvisitsareexpectedtodoublesoon,fromroughly800millionin2008to1.6billionby2020(seetheexhibit"TravelExplosion").However,onlysomanypeoplecanvisitaparticularbuildingorbeachinagivenyear.Wherewillalltheothertouristsgo?Thisskyrocketingdemandfortravelwillleadtoa"scarcityofplace"andtothreeprobablemarketresponses:
First,mosttourism-relatedprices,suchashotelroomratesinpopularcities,willcontinuetoescalateasdemandoutstripssupply.Graymarketsmaydevelop,astheyhaveforscarceticketstosportingandentertainmentevents.Anewtypeofscalpermayemerge,offeringhotelrooms,airtravel,andevenmuseumpasses–atwhateverpricethemarketwillbear.Inaddition,governmentsandinstitutionsmayseektocontroldemandbyimposingheavysurchargesontraveltothemostpopularplacesorbyrequiringcostlyvisasforaccesstothem.That'salreadystartingtohappen.Forexample,thegovernmentofEcuador,concernedabouttheimpactofincreasingtourismonthefragileGalápagosIslandsecosystem,isdiscussingdoublingthepark'sentrancefeeandfurtherrestrictingthenumberofvisitors.
Second,rationing–andtheresultingwaitinglists–willbecomecommonplace.Somegroups,forexample,arealreadycallingforlimitsontraffictoecologicallysensitivedestinations,suchastheIncanruinsatPeru'sMachuPicchu.Asrationingbecomesmoreprevalent,theveryexistenceofwaitinglistswill,paradoxically,spurdemand.Manywillgetinlinejusttosecuretheoptionofvisitingrationeddestinations,eveniftheydon'texerciseit.Thevalueofaplaceinline–anyline–willgiverisetoavarietyofbusinessopportunities,legitimate