Thefactorsinfluencingfanner'sconsumerbehavioranalysis
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Chinaasagriculturalcountry,stillhave9millionruralpeople,accountsforthepopulation70%ofthetotal,farmersisthelargestconsumergroups,theruralconsumptionleveldirectlyrelatedtonationaleconomyglobal.Ruralthisalargeconsumermarkethasthehugedevelopmentspace,whetherthegovernmentorenterprisetoruralconsumermarket,andgivenfullattentiontofanner'sconsumerbehaviorresearchjustisopenruralconsumermarketcomesin.
Thispaperstoodininfluencingfanner'sconsumerbehaviorofAngle,toaffectfanner'sconsumerbehaviorfactorswerediscussed.Thefactorsinfluencingfanner'sconsumerbehaviormainlyincludefarmerfamilyincome,ruralconsumptionenvironment,nationalpolicy,farmersconsumptionidea,theconsumptionstructureofruralresidents,thesocialsecuritysystemandthepeasants'culturalleveletc.
Researchshowsthat,toimprovethefanner'sconsumerbehavior,needtoincreasefarmers'income,increasefromfarmersbuy,improveruralconsumptionenvironment,optimizingtheconsumptionstructureofruralresidents,theenhancingofpublicityoffensive,adjusttheindustrialstructure,theroleofgovernmentpolicyguidancetoauthor.